Sports & Outdoor


  • Sport and outdoor items (hiking poles, backpacks, fitness equipment, winter sports gear)
  • Outdoor and sports clothing
  • Swimming accessories
  • Winter sports gear
  • Tools for handymen and DIY-ers (e.g. tools, building materials, craft supplies)


  • not definitely sports or outdoor related shoes or clothing
  • B2B markets (e.g. Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g. Craigslist)
Market definition



  • Revenue in the "Sports & Outdoor" segment amounts to US$48,845m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 9.8 % resulting in a market volume of US$71,015m in 2021.
  • User penetration is at 10.0 % in 2017 and is expected to hit 11.0 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$124.91.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$19,698m in 2017).
Outlook Report: Sports & Outdoor

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