Sports & Outdoor

United States

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Sports & Outdoor segment amounts to US$20,951m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 10.8%, resulting in a market volume of US$31,634m by 2022.
  • User penetration is 19.4% in 2018 and is expected to hit 22.5% by 2022.
  • The average revenue per user (ARPU) currently amounts to US$330.23.
  • In global comparison, most revenue is generated in the United States (US$20,951m in 2018).
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The eCommerce market segment Sports & Outdoor includes leisure products relating to sport and outdoor activities. Sport and outdoor items also include clothing, shoes as well as sport and outdoor equipment, for example hiking poles, backpacks, fitness equipment, hunting devices, sporting weapons, swimming accessories and winter sports gear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
in-scope
  • Sport and outdoor items (hiking poles, backpacks, hiking boots)
  • Outdoor and sports clothing
  • Swimming accessories
  • Winter sports gear
  • Fitness equipment
out-of-scope
  • not definitely sports or outdoor related shoes or clothing
  • B2B markets (e.g. Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g. Craigslist)
eCommerce Report 2018 - Toys, Hobby & DIY

eCommerce Report 2018 - Toys, Hobby & DIY

Statista Digital Market Outlook – Segment Report
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Revenue (2018)
+16.0% yoy
US$20,951m
User (2018)
+4.9% yoy
63.4m

Revenue Revenue Growth

in the Sports & Outdoor market in million US$ in percent

Reading Support Revenue in the Sports & Outdoor segment amounts to US$20,951m in 2018. Reading Support The Sports & Outdoor segment is expected to show a revenue growth of 14.2% in 2019.

  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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User Penetration Rate

in the Sports & Outdoor market in millions in percent

Reading Support In the Sports & Outdoor segment, the number of users is expected to amount to 75.5m by 2022. Reading Support User penetration in the Sports & Outdoor segment is at 19.4% in 2018.

  • User
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the Sports & Outdoor market in US$

Reading Support The average revenue per user (ARPU) in the Sports & Outdoor segment amounts to US$330.23 in 2018.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Users by age Users by income Users by gender

in the Sports & Outdoor market in percent in percent in percent

Reading Support In the year 2017 a share of 32.7% of users is 25-34 years old. Reading Support In the year 2017 a share of 41.6% of users is in the high income group. Reading Support In the year 2017 a share of 63.0% of users is male.

  • Users by age
  • Users by income
  • Users by gender
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Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - User Penetration

in the Sports & Outdoor market in million US$ in percent

Reading Support With a market volume of US$20,951m in 2018, most revenue is generated in the United States. Reading Support With a rate of 20.9%, the user penetration in the Sports & Outdoor segment is highest in Hong Kong.

  • Global Comparison - Revenue
  • Global Comparison - User Penetration
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Top 5 online stores by net sales

The following boxes show the top 5 online stores by eCommerce net sales (first party sales) in the Sports & Outdoor segment in the United States. Data basis for net sales and market share are company surveys, annual reports and a complex sales forecast model developed by Statista.

nike.com
Net sales (2017)
xxx.xxx.x
Market share (2017)
x.x%
walmart.com
Net sales (2017)
xxx.xxx.x
Market share (2017)
x.x%
dickssportinggoods.com
Net sales (2017)
xxx.xxx.x
Market share (2017)
x.x%
amazon.com
Net sales (2017)
xxx.xxx.x
Market share (2017)
x.x%
cabelas.com
Net sales (2017)
xxx.xxx.x
Market share (2017)
x.x%
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis
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GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF
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Households in m
Total number of households in the selected region. | Source: Statista Analysis
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Urban Population Share in %
Share of population in the selected region living in urban areas. | Source: World Bank, Statista Analysis
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Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis
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0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis
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16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis
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25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis
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35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis
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45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis
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55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis
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Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices
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Telecommunication
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Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis
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Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis
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Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis
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Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis
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Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis
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Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis
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Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis
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Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis
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Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis
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Source: Statista, September 2018
Source: Statista, September 2018, based on IMF, World Bank, UN and Eurostat
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