Hobby & Stationery


  • Musical instruments
  • Photo and printing needs
  • Collectors’ pieces (including art and antiques)
  • Office supplies
  • Car parts and adult entertainment products


  • Hobby-related products in the sport, outdoor and garden segment
  • B2B markets (e.g. Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g. Craigslist)
Market definition



  • Revenue in the "Hobby & Stationery" segment amounts to US$132,114m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 11.3 % resulting in a market volume of US$203,100m in 2021.
  • User penetration is at 14.4 % in 2017 and is expected to hit 17.2 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$234.10.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$37,816m in 2017).
Outlook Report: Hobby & Stationery

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