Hobby & Stationery

United Arab Emirates

(Please note: algorithm-based calculation without in-depth analysis) Beta

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Hobby & Stationery segment amounts to US$472m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 2.1%, resulting in a market volume of US$514m by 2023.
  • User penetration is 21.0% in 2019 and is expected to hit 30.1% by 2023.
  • The average revenue per user (ARPU) currently amounts to US$232.78.
  • In global comparison, most revenue is generated in China (US$54,600m in 2019).
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The eCommerce market segment Hobby & Stationery contains the online sale of hobby items and stationery goods. Musical instruments, photo and printing needs, office equipment, pens & paper, collectors’ pieces (including art and antiques), car parts and adult entertainment products are included in this segment. Hobby-related products already found in the Sports & Outdoor and DIY, Garden, Pets market segments are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
in-scope
  • Musical instruments
  • Photo products and printing supplies
  • Collectors' pieces (including art and antiques)
  • Craft supplies and office supplies
  • Adult entertainment products
out-of-scope
  • Hobby-related products in the sport, outdoor and garden segment
  • B2B markets (e.g. Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g. Craigslist)
Toys, Hobby & DIY eCommerce report 2019

Toys, Hobby & DIY eCommerce report 2019

Statista Digital Market Outlook
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Revenue (2019)
+2.4% yoy
US$472m
Users (2019)
+12.1% yoy
2.0m

Revenue Revenue Growth

in the Hobby & Stationery market in million US$ in percent

Reading Support Revenue in the Hobby & Stationery segment amounts to US$472m in 2019. Reading Support The Hobby & Stationery segment is expected to show a revenue growth of 2.9% in 2020.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Users Penetration Rate

in the Hobby & Stationery market in millions in percent

Reading Support In the Hobby & Stationery segment, the number of users is expected to amount to 3.1m by 2023. Reading Support User penetration in the Hobby & Stationery segment is at 21.0% in 2019.

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  • Users
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the Hobby & Stationery market in US$

Reading Support The average revenue per user (ARPU) in the Hobby & Stationery segment amounts to US$232.78 in 2019.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - User Penetration

in the Hobby & Stationery market in million US$ in percent

Reading Support With a market volume of US$54,600m in 2019, most revenue is generated in China. Reading Support With a rate of 25.3%, the user penetration in the Hobby & Stationery segment is highest in South Korea.

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  • Global Comparison - Revenue
  • Global Comparison - User Penetration
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x xx.x xx.x
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
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Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
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Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista Research
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Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista Research
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Telecommunication
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Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: World Bank, Statista
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Households in m
Total number of households in the selected region. | Source: Statista Research
x.x x.x x.x x.x x.x x.x x.x
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF, Statista
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Internet penetration in %
Estimated share of the total population in the selected region using the internet | Source: Statista Research, based on ITU and national statistical offices
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Source: Statista, May 2019
Source: Statista, May 2019, based on IMF, World Bank, UN and Eurostat