Package Holiday


  • Travel deals booked via online travel agencies (e.g. Expedia) or directly from a tour operator (e.g. TUI, Thomas Cook)
  • Contains travel and accommodation, further provisions can be included such as catering and tourist services
  • Prerequisite is an online checkout process


  • Offline travel booking through travel agencies or by telephone
  • Non-packaged travel bookings
  • Additional consumer spendings that are not related to the organizing operator
Market definition


United States

  • Revenue in the "Package Holiday" segment amounts to US$13,279m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 7.9 % resulting in a market volume of US$18,025m in 2021.
  • User penetration is at 1.9 % in 2017 and is expected to hit 2.1 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$2,693.19.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$13,279m in 2017).
Outlook Report: Package Holiday

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