Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Package Holiday segment amounts to US$36,639m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 2.7%, resulting in a market volume of US$41,954m by 2023.
  • User penetration is 6.1% in 2018 and is expected to hit 6.4% by 2023.
  • The average revenue per user (ARPU) currently amounts to US$1,834.54.
  • In global comparison, most revenue is generated in China (US$38,784m in 2018).
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The Package Holidays segment comprises of travel deals booked via the Internet using online travel agencies (e.g. Opodo, Expedia) or directly from a tour operator (e.g. TUI, Thomas Cook). Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services. Users represent the people who booked the package holidays, independent of the number of people travelling on that booking.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process.
in-scope
  • Travel deals booked via online travel agencies (e.g. Expedia) or directly from a tour operator (e.g. TUI, Thomas Cook)
  • Contains travel and accommodation, further provisions can be included such as catering and tourist services
  • Prerequisite is an online checkout process
out-of-scope
  • Offline travel booking through travel agencies or by telephone
  • Non-packaged travel bookings
  • Additional consumer spendings that are not related to the organizing operator
eTravel Report 2018 - Online Travel Booking

eTravel Report 2018 - Online Travel Booking

Statista Digital Market Outlook - Segment Report
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Global Revenue Ranking (2018)
#2
United States

Revenue Revenue Growth

in the Package Holiday market in million US$ in percent

Reading Support Revenue in the Package Holiday segment amounts to US$36,639m in 2018. Reading Support The Package Holiday segment is expected to show a revenue growth of 3.8% in 2019.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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User Penetration Rate

in the Package Holiday market in millions in percent

Reading Support In the Package Holiday segment, the number of users is expected to amount to 21.5m by 2023. Reading Support User penetration in the Package Holiday segment is at 6.1% in 2018.

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  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the Package Holiday market in US$

Reading Support The average revenue per user (ARPU) in the Package Holiday segment amounts to US$1,834.54 in 2018.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - User Penetration

in the Package Holiday market in million US$ in percent

Reading Support With a market volume of US$38,784m in 2018, most revenue is generated in China. Reading Support With a rate of 10.9%, the user penetration in the Package Holiday segment is highest in Sweden.

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  • Global Comparison - Revenue
  • Global Comparison - User Penetration
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Internet penetration in %
Percentage of individuals in the selected region using the internet | Source: Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Urban population share in %
Share of population in the selected region living in urban areas | Source: World Bank, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xxx.x xxx.x
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx xx,xxx xx,xxx
Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx x,xxx x,xxx
Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Telecommunication
Click arrow to expand
Average connection speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis | Source: Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Hardware market
Click arrow to expand
Per-capita volume mobile phones in units
Average per capita sales of mobile phones in units | Source: Statista
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita volume desktop PCs in units
Average per capita sales of Desktop-PCs in units. | Source: Statista
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Per-capita revenue mobile phones in US$
Average revenue of mobile phones per capita | Source: Statista
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Per-capita revenue laptops in US$
Average revenue of laptops and tablets per capita. | Source: Statista
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Per-capita revenue desktop PCs in US$
Average revenue of Desktop-PCs per capita. | Source: Statista
xx.x xx.x x.x x.x x.x x.x x.x
Tourism
Click arrow to expand
Tourism (% of GDP) in %
Tourism industry's contribution as % of total GDP | Source: OECD, Statista
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
International tourism expenditure in billion US$
International tourism expenditures are expenditures of international outbound visitors in other countries, including payments to foreign carriers for international transport. Domestic tourism expenditures are therefore not inlcuded. The data is not adjusted for inflation but for currency effects. | Source: World Bank, Statista
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
International tourism departures in m
Number of people from the selected region setting out to travel other countries for touristic purposes | Source: World Bank, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
International tourist arrivals in m
Number of visitors from abroad arriving in the selected region for touristic purposes | Source: World Bank, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Mobility
Click arrow to expand
Cars per 1,000 capita
Number of passenger cars in the selected region in relation to the total population. | Source: OICA, Statista
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
New Passenger Car Sales in k
Number of new passenger cars sold in the selected region. | Source: OICA, Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Passenger km (car) in k pkm
Average distance travelled by car per-capita in the selected region | Source: OECD, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Passenger km (road) in pkm
Total movement of passengers on roads using inland transport on a given network. Data are expressed in passenger-kilometres per-capita, which represents the transport of each one passenger on a distance of one kilometre. | Source: OECD, Statista
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Passenger km (rail) in pkm
Total movement of passengers by rail using inland transport on a given network, data are expressed in passenger-kilometres per capita, which represents the transport of each one passenger on a distance of one kilometre | Source: OECD, Statista
xx xx xx xx xx xx xx
Rail lines in km
Rail lines are the length of railway route available for train service, irrespective of the number of parallel tracks. | Source: World Bank, Statista
xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx
Air passengers in m
Number of passengers carried by air transport | Source: World Bank, Statista
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Source: Statista, November 2018
Source: Statista, November 2018, based on IMF, World Bank, UN and Eurostat