• Hotels and professionally-run guest houses
  • Booked directly via the provider’s website, through a tour operator or an online travel agency (OTA)
  • Prerequisite is an online checkout process


  • Offline and telephone bookings / reservations
  • Private accommodation and holiday flats, private room and accommodation rentals (e.g. Airbnb)
Market definition



  • Revenue in the "Hotels" segment amounts to US$117,742m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 9.4 % resulting in a market volume of US$168,362m in 2021.
  • User penetration is at 10.3 % in 2017 and is expected to hit 13.8 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$292.72.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$42,301m in 2017).

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