Car Rentals


  • Vehicle rentals for private use that have been booked via the Internet or an app
  • Services such as SIXT, Hertz, and Budget
  • Prerequisite is an online checkout process


  • Offline and telephone bookings / reservations
  • Carpools, chauffeur services, taxis, or car-sharing offers with usage-based or quote-based pricing models
Market definition


United States

  • Revenue in the "Car Rentals" segment amounts to US$8,763m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 1.3 % resulting in a market volume of US$9,225m in 2021.
  • User penetration is at 5.2 % in 2017 and is expected to hit 5.0 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$653.06.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$8,763m in 2017).
Outlook Report: Car Rentals

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