Car Rentals
United States
Revenue
in the Car Rentals market in million C$
Reading Support Revenue in the Car Rentals segment is projected to reach C$23,653m in 2021.
Sales Channels
in the Car Rentals market in percent
Reading Support In the Car Rentals segment, 82% of total revenue will be generated through online sales by 2025.
Analyst Opinion
The Car Rentals segment is considered not only as an alternative to other mobility services but also as a complementary service. We expect that the worldwide growth in travel and tourism sector, as well as in increase in a global number of flights taken, will also result in the increase of the market volume of Car Rentals.

Brand Preference
in the Car Rentals market in percent
Reading Support With 30%, the brand Enterprise Rent-A-Car is the preferred brand among the respondents in the Car Rentals segment in 2019 in the selected region.
Users
in the Car Rentals market in millions
Reading Support In the Car Rentals segment, the number of users is expected to amount to 49.2m by 2025.
ARPU
in the Car Rentals market in C$
Reading Support The average revenue per user (ARPU) in the Car Rentals segment is expected to amount to C$810.19 in 2021.
Users by age
in the Car Rentals market in percent
Reading Support In the year 2020 a share of 26.1% of users is 25-34 years old.
Key Market Indicators
The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
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Population in m Number of individuals (all ages) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
0-14 years in m Number of individuals (age 0-14) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
15-24 years in m Number of individuals (age 15-24) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
25-34 years in m Number of individuals (age 25-34) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
35-44 years in m Number of individuals (age 35-44) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
45-54 years in m Number of individuals (age 45-54) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
55+ years in m Number of individuals (age 55 and older) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
Consumer spending, per capita (current prices) Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Foodstuffs, beverages Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Alcohol, tobacco Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Clothing, footwear Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Housing Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Household Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Health Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Transport Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Communication Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Recreation, culture Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Education Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Restaurants, hotels Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Other Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Telecommunication Click arrow to expand | ||||||||||||||||||||||
Broadband subscriptions per 100 capita in # The indicator shows the number of-fixed broadband subscriptions per 100 inhabitants in the selected region. | Source: Statista, based on ITU | ||||||||||||||||||||||
Average connection speed in Mbits/s Estimated average internet connection speed in Mbits/s | Source: Statista | ||||||||||||||||||||||
Smartphone penetration in % Estimated share of the total population using a smartphone | Source: Statista | ||||||||||||||||||||||
Hardware market Click arrow to expand | ||||||||||||||||||||||
Per-capita volume laptops in units Average per capita sales of laptops and tablets in units | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita revenue laptops Average revenue of laptops and tablets per capita | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita volume desktop PCs in units The indicator shows the estimated average per capita sales of Desktop-PCs in units. | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita revenue desktop PCs The indicator shows the estimated average revenue of Desktop-PCs per capita. | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita volume mobile phones in units The indicator shows the estimated average per capita sales of mobile phones in units. | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita revenue mobile phones The indicator shows the estimated average revenue of mobile phones per capita. | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Households in m The indicator shows the total number of private households in the selected region. Households denote residential communties of people living and keeping house together. Business facilities as well as institutional housholds (like unversity dormitories or retire homes) are not counted as households. | Source: Statista, based on national and international statistical offices | ||||||||||||||||||||||
GDP, per capita (current prices) Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF, World Bank, European Commission, OECD, ADB | ||||||||||||||||||||||
Internet penetration in % Estimated share of the total population in the selected region using the internet | Source: Statista, based on ITU and national statistical offices | ||||||||||||||||||||||
Source: Statista, January 2021 |
Methodology
The mobility services booking in the last two decades has become increasingly online. For this reason, we use the online-conducted Global Consumer Survey as a main source of our research. Furthermore, we rely on market data from independent databases and third-party sources, analysis of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators from the key market players.

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Statistics
- Los Angeles World Airports - operating revenue 2016-2020
- U.S. car rental days by quarter: Hertz Global Holdings 2019 & 2020
- U.S. car rental average fleet: Hertz Global Holdings 2012-2019
- Diesel truck sales share in U.S. - by truck class 2016-018
- Short-term vehicle rental distribution in Italy 2015-2018, by nationality
- Car rental gross bookings and revenue in the United States 2009 and 2017
- Internet users who booked travel reservations online in the U.S. in 2018, by age
- Car rental industry in the U.S. - revenue 2002-2017