Music Events


  • Sale of online tickets for all music-related events (concerts, festivals, musicals, music shows and operas)
  • Digital tickets with QR codes
  • Online purchased tickets that are posted to an address or printed at home
  • Online purchased paper tickets that are available at a physical collection point


  • Offline and telephone bookings / reservations
  • Tickets for non-music related events
  • Event-related services such as catering etc.
Market definition



  • Revenue in the Markt "Alkoholfreie Getränke" amounts to 138 Mio. € in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2020) of 1.9% resulting in a market volume of 146 Mio. € in 2020.
  • User penetration is at 2.2 % in 2017 and is expected to hit 2.5 % in 2020.
  • The average revenue per user (ARPU) currently amounts to US$106.61.
  • From a global comparison perspective it is shown that most revenue is generated in den USA (71,595 Mio. € in 2017).
Outlook Report: Music Events

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