Music Events - Malaysia

  • Malaysia
  • Revenue in the Music Events market is projected to reach US$41.95m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.27%, resulting in a projected market volume of US$47.71m by 2028.
  • In the Music Events market, the number of users is expected to amount to 1.8m users by 2028.
  • User penetration will be 5.1% in 2024 and is expected to hit 5.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$24.18.
  • In global comparison, most revenue will be generated in the United States (US$16,980.00m in 2024).
  • With a projected rate of 25.8%, the user penetration in the Music Events market is highest in Denmark.

Key regions: India, Japan, Europe, China, Asia

 
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Analyst Opinion

The Music Events market in Malaysia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Music Events market in Malaysia have shifted towards live performances and experiential events. Consumers are increasingly seeking unique and immersive experiences, and attending music events has become a popular way to do so. This trend is not unique to Malaysia, as it can be observed in many other countries worldwide. The desire for live experiences is fueled by the need for social interaction and the desire to connect with others who share similar interests. Additionally, the rise of social media has created a desire among consumers to capture and share their experiences at music events, further driving the demand for such events. Trends in the Music Events market in Malaysia include the increasing popularity of music festivals and the diversification of event formats. Music festivals have gained significant traction in recent years, attracting both local and international artists and drawing large crowds. This trend is driven by the unique atmosphere and sense of community that festivals offer, as well as the opportunity to see multiple artists in one location. In addition to festivals, there is a growing trend towards niche music events that cater to specific genres or subcultures. These events provide a more tailored experience for attendees and cater to niche audiences that may not be as well-served by mainstream music events. Local special circumstances in Malaysia contribute to the development of the Music Events market. Malaysia has a rich cultural heritage and a diverse population, which creates a vibrant music scene. The country is home to a wide range of musical genres and artists, including traditional Malay music, contemporary pop, rock, and indie music. This diversity is reflected in the music events that take place in Malaysia, with a variety of genres and styles being represented. Additionally, Malaysia's tourism industry plays a significant role in the development of the Music Events market. The country attracts a large number of international tourists, many of whom are interested in experiencing the local music scene and attending music events. Underlying macroeconomic factors also contribute to the growth of the Music Events market in Malaysia. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed more people to afford tickets to music events and has contributed to the overall growth of the market. Additionally, the government of Malaysia has recognized the potential of the music industry and has taken steps to support its development. This includes initiatives to promote local talent, provide funding for music events, and attract international artists to perform in the country. In conclusion, the Music Events market in Malaysia is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The desire for live experiences, the popularity of music festivals, the diversification of event formats, the country's rich cultural heritage, and its growing tourism industry all contribute to the growth of the market. With continued economic growth and government support, the Music Events market in Malaysia is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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