Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Smart Home market amounts to US$218m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 15.4%, resulting in a market volume of US$386m by 2022.
  • Household penetration is 20.1% in 2018 and is expected to hit 33.4% by 2022.
  • The average revenue per installed Smart Home currently amounts to US$113.97.
  • A global comparison reveals that most revenue is generated in the United States (US$19,827m in 2018).
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The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household.

The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services.

Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

Smart Home solutions can roughly be divided into two groups:

Integrated Smart Home: A single occupant home or households in multi-unit dwellings that are equipped with a central control unit (gateway) which is connected to the Internet and from which a large number of networked devices can be connected with one another. Integrated Smart Homes use devices from at least two market segments.

Stand-alone Smart Home: An isolated application that does not necessarily use a central control unit, serves a single purpose and can be directly controlled (e.g. via a router) from a smart device. Included are all Smart Homes that include devices from only one segment.

Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.
in-scope
  • digitally connected and controlled devices within a house that can be remote controlled
  • sensors, actuators and cloud services that support automation in any way
  • control hubs to connect sensors and actuators with remote controls and to each other
  • B2C hardware and software sales as well as subscription fees
out-of-scope
  • smart TVs
  • B2B/C2C sales of any kind (e.g. to hotels or office buildings)
Smart Home Report 2018

Smart Home Report 2018

Statista Digital Market Outlook - Market Report
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Revenue (2018)
+29.5% yoy
US$218m
Smart Homes (2018)
+36.1% yoy
0.5m

Revenue Revenue Growth

in the Smart Home market in million US$ in percent

Reading Support Revenue in the Smart Home market amounts to US$218m in 2018. Reading Support The Smart Home market is expected to show a revenue growth of 18.2% in 2019.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Smart Homes Penetration Rate

in the Smart Home market in millions in percent

Reading Support In the Control and Connectivity segment, the number of active households is expected to amount to 0.6m by 2022. Reading Support Household penetration in the Smart Home market is at 20.1% in 2018.

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  • Smart Homes
  • Penetration Rate
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Households

The "Smart Homes" box shows the number of existing Smart Homes (single occupant homes and households in multi-unit dwellings) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The "Penetration Rate" box shows the share of Smart Homes from the total number of private households of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Average Revenue per Smart Home

in the Smart Home market in US$

Reading Support The average revenue per active household in the Control and Connectivity segment amounts to US$113.97 in 2018.

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Average Revenue per Smart Home

The box shows the average annual revenue per Smart Home (single occupant homes and households in multi-unit dwellings) in US dollars of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Users by age Users by income Users by gender

in the Smart Home market in percent in percent in percent

Reading Support In the year 2017 a share of 31.5% of users is 25-34 years old. Reading Support In the year 2017 a share of 42.0% of users is in the high income group. Reading Support In the year 2017 a share of 53.3% of users is male.

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  • Users by age
  • Users by income
  • Users by gender
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Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.


Data in countries not covered by the Global Consumer Survey refer to the superordinate world region.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - Household Penetration

in the Smart Home market in million US$ in percent

Reading Support With a market volume of US$19,827m in 2018, most revenue is generated in the United States. Reading Support With a rate of 32.0%, the household penetration in the Smart Home market is highest in the United States.

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  • Global Comparison - Revenue
  • Global Comparison - Household Penetration
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – Household Penetration:

The "Household Penetration" tab shows a comparison of household penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Power Consumption / Capita in kWh
Electric power consumption in kWh per capita. | Source: World Bank, Statista Analysis
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
Telecommunication
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Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, August 2018
Source: Statista, August 2018, based on IMF, World Bank, UN and Eurostat
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