Smart Home
United States
(Core country: data based on in-depth analysis)
Revenue
in the Smart Home market in million US$
Reading Support Revenue in the Smart Home market is projected to reach US$25,246m in 2020.
Smart Homes
in the Smart Home market in millions
Reading Support In the Energy Management segment, the number of active households is expected to amount to 51.7m by 2025.
Analyst Opinion
The Internet of Things (IoT) is one of the hot topics when it comes to digitization and disruptive changes to traditional industries. Applying the IoT in the context of a private household is what is commonly known as a smart home. The smart-home ecosystem is continuing its rapid expansion, but market growth rates are directly linked to the speed of 5G implementation. Recent IoT investments by Google, Apple, Amazon or Alibaba have changed the landscape noticeably, providing opportunities for all kinds of companies, but have also forced market consolidation. Considering the current moderate user penetration, long product replacement cycles and increasing device connectivity, adoption will steadily grow in the next years.
Average Revenue per Smart Home
in the Smart Home market in US$
Reading Support The average revenue per active household in the Smart Home market is projected to amount to US$604.69 in 2020.
Users by age
in the Smart Home market in percent
Reading Support In the year 2019 a share of 31.8% of users is 25-34 years old.
Key Market Indicators
The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
CAGR (2017-2025) | |||||||||||||
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Population in m Number of individuals (all ages) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
0-14 years in m Number of individuals (age 0-14) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
15-24 years in m Number of individuals (age 15-24) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
25-34 years in m Number of individuals (age 25-34) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
35-44 years in m Number of individuals (age 35-44) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
45-54 years in m Number of individuals (age 45-54) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
55+ years in m Number of individuals (age 55 and older) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
Consumer spending, per capita (current prices) in US$ Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Foodstuffs, beverages in US$ Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Alcohol, tobacco in US$ Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Clothing, footwear in US$ Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Housing in US$ Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Household in US$ Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Health in US$ Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Transport in US$ Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Communication in US$ Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Recreation, culture in US$ Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Education in US$ Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Restaurants, hotels in US$ Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Other in US$ Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Telecommunication Click arrow to expand | ||||||||||||||||||||||
Mobile subscriptions per 100 capita The indicator shows the number of subscriptions (per 100 capita) to the Public Switched Telephone Network (PSTN) using cellular technology. Included are only subscriptions that also allow voice communication, pure data and M2M (machine to machine) connections are not included. | Source: Statista, based on ITU, trade assocations and national regulatory institutions | ||||||||||||||||||||||
Broadband subscriptions per 100 capita in # The indicator shows the number of-fixed broadband subscriptions per 100 inhabitants in the selected region. | Source: Statista, based on ITU | ||||||||||||||||||||||
Average connection speed in Mbits/s Estimated average internet connection speed in Mbits/s | Source: Statista | ||||||||||||||||||||||
Smartphone penetration in % Estimated share of the total population using a smartphone | Source: Statista | ||||||||||||||||||||||
Internet users in m Number of people in the selected region using the internet | Source: Statista, based on ITU and national statistical offices | ||||||||||||||||||||||
Smartphone users in m Estimated number of persons using a smartphone in the selected region | Source: Statista | ||||||||||||||||||||||
Mobile broadband connections, total in m Total number of active mobile broadband connections in the selected region | Source: Statista | ||||||||||||||||||||||
2G Coverage (Index, 100=most developed country) Indexed coverage of selected region with 2G mobile broadband connections (100=most developed country) | Source: Statista, based on GSMA | ||||||||||||||||||||||
3G Coverage (Index, 100=most developed country) Indexed coverage of selected region with 3G mobile broadband connections (100=most developed country) | Source: Statista, based on GSMA | ||||||||||||||||||||||
4G Coverage (Index, 100=most developed country) Indexed coverage of selected region with 4G mobile broadband connections (100=most developed country) | Source: Statista, based on GSMA | ||||||||||||||||||||||
Mobile download speeds (Index, 100=most developed country) Indexed average mobile download speeds (100=most developed country) | Source: Statista, based on GSMA | ||||||||||||||||||||||
Mobile upload speeds (Index, 100=most developed country) Indexed average mobile upload speeds (100=most developed country) | Source: Statista, based on GSMA | ||||||||||||||||||||||
Hardware market Click arrow to expand | ||||||||||||||||||||||
Per-capita volume laptops in units Average per capita sales of laptops and tablets in units | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita revenue laptops in US$ Average revenue of laptops and tablets per capita | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita volume desktop PCs in units The indicator shows the estimated average per capita sales of Desktop-PCs in units. | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita revenue desktop PCs in US$ The indicator shows the estimated average revenue of Desktop-PCs per capita. | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita volume mobile phones in units The indicator shows the estimated average per capita sales of mobile phones in units. | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita revenue mobile phones in US$ The indicator shows the estimated average revenue of mobile phones per capita. | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Households in m The indicator shows the total number of private households in the selected region. Households denote residential communties of people living and keeping house together. Business facilities as well as institutional housholds (like unversity dormitories or retire homes) are not counted as households. | Source: Statista, based on national and international statistical offices | ||||||||||||||||||||||
Urban population share in % Estimated share of the total population in the selected region living in urban areas | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
GDP, per capita (current prices) in US$ Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF, World Bank, European Commission, OECD, ADB | ||||||||||||||||||||||
Internet penetration in % Estimated share of the total population in the selected region using the internet | Source: Statista, based on ITU and national statistical offices | ||||||||||||||||||||||
| Source: Statista, September 2020 | ||||||||||||||||||||||
Methodology
The Smart Home market builds on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, the reported performance indicators of the key market players, and Statista interviews with market experts. The Smart Homes metrics show the number of existing smart homes (single-occupant homes and households in multi-unit dwellings) of the selected market (market segment, region) in millions for each year.
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Related content
Here you can find more studies and statistics about "Smart Home".
Statistics
- 12-month percentage of change in the U.S. CPI-U, by expenditure category 2020
- Average total monthly consumer technology spending in the U.S. April to August 2020
- Devices and services average spending in the U.S. 2020
- Consumer optimism about technology purchases in the United States 2020
- Consumer tech actions taken specifically due to COVID-19
- U.S. smartphone subscriber share by operating platform 2012-2020, by month
- Apple's revenue share by operating segment 2012-2020, by quarter
- COVID-19 impact on tech products purchases in the U.S. 2020
Studies
- Consumer Electronics Report 2020
- Smart Home Report 2020 - Energy Management
- Smart Home Report 2020 - Control and Connectivity
- Smart Home Report 2020 - Security
- Smart Home Report 2020 - Home Entertainment
- Smart Home Report 2020
- Smart Home Report 2020 - Comfort and Lighting
- Smart Home Report 2020 - Smart Appliances