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Home Automation


  • digitally connected and controlled devices for general home automation
  • gateways/ hubs that connect devices from all categories
  • window/ door sensors, shading devices, general control buttons, garage opener, bulbs


  • connected home appliances
  • smart gardening devices
  • B2B sales of any kind
Market definition



  • Revenue in the "Home Automation" segment amounts to US$8,779m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 30.3 % resulting in a market volume of US$25,305m in 2021.
  • Household penetration is at 2.4 % in 2017 and is expected to hit 7.9 % in 2021.
  • The average revenue per Smart Home currently amounts to US$256.43.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$4,908m in 2017).
Outlook Report: Home Automation

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