Control and Connectivity

United States

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Control and Connectivity segment amounts to US$4,567m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 17.9%, resulting in a market volume of US$8,819m by 2022.
  • Household penetration is 22.8% in 2018 and is expected to hit 43.6% by 2022.
  • The average revenue per Smart Home in the Control and Connectivity segment currently amounts to US$158.81.
  • A global comparison reveals that most revenue is generated in the United States (US$4,567m in 2018).
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The Smart Home segment Control and Connectivity includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials) and smart plugs for the control of non-smart devices. Revenues are also generated from services that support these hardware elements such as control apps and connectivity services.
In previous releases, the products included here were part of the Home Automation segment.
Heating controls are not included (see Energy Management).

Smart Home solutions can roughly be divided into two groups:

Integrated Smart Home: A single occupant home or households in multi-unit dwellings that are equipped with a central control unit (gateway) which is connected to the Internet and from which a large number of networked devices can be connected with one another. Integrated Smart Homes use devices from at least two market segments. In this segment integrated Smart Homes are Households with Control and Connectivity devices and connection to other segments (e.g. smart speakers with interaction to connected security cameras).

Stand-alone Smart Home: An isolated application that does not necessarily use a central control unit, serves a single purpose and can be directly controlled (e.g. via a router) from a smart device. Included are all Smart Homes with only Control and Connectivity devices without connection to other segments (e.g. only smart speakers).
in-scope
  • Gateways/hubs that are capable of controlling devices of all segments
  • Smart speakers with a primary focus on control and digital assistants
  • Control buttons and smart plugs/sockets
out-of-scope
  • Connected home appliances (see Smart Appliances)
  • Multiroom speaker systems with a primary focus on entertainment
  • Smartphones, tablets and smart gardening devices
  • B2B/C2C sales of any kind (e.g. to hotels or office buildings)
Smart Home Report 2018 - Control and Connectivity

Smart Home Report 2018 - Control and Connectivity

Statista Digital Market Outlook - Segment Report
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Revenue (2018)
+24.6% yoy
US$4,567m
Smart Homes (2018)
+28.1% yoy
28.8m

Revenue Revenue Growth

in the Control and Connectivity market in million US$ in percent

Reading Support Revenue in the Control and Connectivity segment amounts to US$4,567m in 2018. Reading Support The Control and Connectivity segment is expected to show a revenue growth of 21.3% in 2019.

  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Smart Homes Penetration Rate

in the Control and Connectivity market in millions in percent

Reading Support In the Control and Connectivity segment, the number of active households is expected to amount to 56.7m by 2022. Reading Support Household penetration in the Control and Connectivity segment is at 22.8% in 2018.

  • Smart Homes
  • Penetration Rate
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Households

The "Smart Homes" box shows the number of existing Smart Homes (single occupant homes and households in multi-unit dwellings) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The "Penetration Rate" box shows the share of Smart Homes from the total number of private households of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Average Revenue per Smart Home

in the Control and Connectivity market in US$

Reading Support The average revenue per active household in the Control and Connectivity segment amounts to US$158.81 in 2018.

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Average Revenue per Smart Home

The box shows the average annual revenue per Smart Home (single occupant homes and households in multi-unit dwellings) in US dollars of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Users by age Users by income Users by gender

in the Control and Connectivity market in percent in percent in percent

Reading Support In the year 2017 a share of 37.3% of users is 25-34 years old. Reading Support In the year 2017 a share of 43.8% of users is in the high income group. Reading Support In the year 2017 a share of 58.4% of users is male.

  • Users by age
  • Users by income
  • Users by gender
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Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.


Data in countries not covered by the Global Consumer Survey refer to the superordinate world region.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - Household Penetration

in the Control and Connectivity market in million US$ in percent

Reading Support With a market volume of US$4,567m in 2018, most revenue is generated in the United States. Reading Support With a rate of 22.8%, the household penetration in the Control and Connectivity segment is highest in the United States.

  • Global Comparison - Revenue
  • Global Comparison - Household Penetration
Top 5
United States
Norway
Estonia
Denmark
Sweden
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – Household Penetration:

The "Household Penetration" tab shows a comparison of household penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis
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Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis
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Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis
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Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis
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Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis
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Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis
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Power Consumption / Capita in kWh
Electric power consumption in kWh per capita. | Source: World Bank, Statista Analysis
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Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis
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Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis
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Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices
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GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF
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Households in m
Total number of households in the selected region. | Source: Statista Analysis
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Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis
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0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis
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16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis
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25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis
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35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis
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45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis
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55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis
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Telecommunication
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Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis
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Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis
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Source: Statista, September 2018
Source: Statista, September 2018, based on IMF, World Bank, UN and Eurostat
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