Coffee

China

(Core country: data based on in-depth analysis)

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Coffee segment amounts to US$8,214m in 2019. The market is expected to grow annually by 11.3% (CAGR 2019-2023).
  • The market's largest segment is the segment Instant Coffee with a market volume of US$7,468m in 2019.
  • In global comparison, most revenue is generated in United States (US$80,916m in 2019).
  • In relation to total population figures, per person revenues of US$5.70 are generated in 2019.
  • The average per capita consumption stands at 0.08 kg in 2019.
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The Coffee segment consists of Roast Coffee, that incorporates caffeinated and decaffeinated coffee in the form of ground coffee and whole beans, that is prepared with coffee machines or a French press, as well as Instant Coffee, that includes soluble coffee that does not need further equipment for preparation. The segment does not include Ready-to-Drink coffee beverages which are included in the Soft Drinks segment of the Non-Alcoholic Drinks market instead. While Roast Coffee, or fresh coffee is especially popular in traditionally coffee-leaning countries like the U.S., Germany, Italy or Brazil, Instant Coffee is important in traditionally tea-leaning countries like the UK, Czechia or Asia in general as the method of preparation is very similar to that of tea.

In retail, the biggest player in the Coffee segment by a wide margin is Nestlé whose Nespresso and Nescafé brands are globally recognized household names. Other important players are Jacobs Douwe Egberts (JDE), Keurig Dr Pepper, Tchibo, J.M. Smucker and Lavazza. Out of home, Starbucks, Tim Hortons, Panera Bread, Costa Coffee, Peet’s Coffee, Dunkin’ Donuts and Caribou Coffee are the most important players. An important company in the background of both at-home and out-of-home coffee is the Luxembourg-based JAB Holding which has built a sizable portfolio in retail and coffee shop brands and owns at least partially both Jacobs Douwe Egberts and Keurig Dr Pepper as well as Panera Bread, Peet’s Coffee and Caribou Coffee among others.

The market for Hot Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The price per unit in the out-of-home market always references the total price over the kg amount of coffee consumed, regardless of the other components of the finished beverage. One cup of coffee (0.2 liters) is assumed to contain on average 11 grams of Roast or 2 grams of Instant Coffee. One kilogram therefore represents roughly 90 cups of Roast Coffee or 500 cups of Instant Coffee. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years.
in-scope
  • Roast Coffee
  • Instant coffee
out-of-scope
  • Tea and other Hot Drinks
  • Coffee (Ready To Drink)
Hot Drinks Report 2019 - Coffee

Hot Drinks Report 2019 - Coffee

Statista Consumer Market Outlook - Segment Report
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Revenue (2019)
+15.0% yoy
US$8,214m
Average Revenue per Capita (2019)
+14.5% yoy
US$5.70

Revenue Revenue Growth

in the Coffee market in million US$ in percent

Reading Support Revenue in the Coffee segment amounts to US$8,214m in 2019. Reading Support The Coffee segment is expected to show a revenue growth of 13.3% in 2020.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Average Revenue per Capita

in the Coffee market in US$

Reading Support The average revenue per person in the Coffee segment amounts to US$5.70 in 2019.

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Average Revenue per Capita:

The "Average Revenue per Capita" box shows the average market value of the selected market (market segment, region) per person in US dollars for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Out of Home Revenue Share Out of Home Volume Share

in the Coffee market in percent in percent

Reading Support By 2023 75% of spending in the Coffee segment will be attributable to out of home consumption (e.g. in bars and restaurants). Reading Support By 2023 12% of volume consumption in the Coffee segment will be attributable to the out of home market (e.g. bars and restaurants).

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  • Out of Home Revenue Share
  • Out of Home Volume Share
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Out of Home Market:

Out of home consumption encompasses all sales via food service establishments(e.g. bars and restaurants). This channel is also called on-trade, on-premise or HORECA (short for hotels, restaurants and cafés). At home consumption on the other hand covers sales via retail stores (e.g. supermarkets and convenience stores). Both out of home and at home consumption are valued at consumer prices including all sales taxes and excise duties.

A definition and detailed explanation of the displayed markets can be found here.
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Volume Volume Growth

in the Coffee market in million kilograms in percent

Reading Support In the Coffee segment, volume is expected to amount to 141.5 mkg by 2023. Reading Support The Coffee segment is expected to show a volume growth of 7.8% in 2020.

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  • Volume
  • Volume Growth
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Volume:

The “Volume” box shows the apparent consumption of the selected product (market segment, region) in millions for each year.

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Average Volume per Capita

in the Coffee market in kilograms

Reading Support The average volume per person in the Coffee segment amounts to 0.08 kg in 2019.

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Average Volume per Capita:

The "Average Volume per Capita" box shows the average volume of the selected market (market segment, region) per person for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Price per Unit

in the Coffee market in US$

Reading Support The average price per unit in the Coffee segment amounts to US$73.85 in 2019.

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Price per Unit:

The "Price per Unit" box shows the average retail value per unit in the selected market (market segment, region) in US dollars for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the Coffee market in million US$

Reading Support With a market volume of US$80,916m in 2019, most revenue is generated in United States.

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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

201520162017201820192020202120222023 CAGR
(2015-2023)
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
0-4 years in m
Number of individuals (age 0-4) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
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5-9 years in m
Number of individuals (age 5-9) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
10-14 years in m
Number of individuals (age 10-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
15-19 years in m
Number of individuals (age 15-19) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
20-24 years in m
Number of individuals (age 20-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-29 years in m
Number of individuals (age 25-29) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
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30-34 years in m
Number of individuals (age 30-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
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35-39 years in m
Number of individuals (age 35-39) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
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40-44 years in m
Number of individuals (age 40-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
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45-49 years in m
Number of individuals (age 45-49) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
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50-54 years in m
Number of individuals (age 50-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
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55-59 years in m
Number of individuals (age 55-59) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xxx.x xxx.x xxx.x
60-64 years in m
Number of individuals (age 60-64) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
65-69 years in m
Number of individuals (age 65-69) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
70-74 years in m
Number of individuals (age 70-74) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
75-79 years in m
Number of individuals (age 75-79) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
80-84 years in m
Number of individuals (age 80-84) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
85-89 years in m
Number of individuals (age 85-89) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x x.x x.x
90-94 years in m
Number of individuals (age 90-9) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x x.x x.x
95-99 years in m
Number of individuals (age 95-99) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x x.x x.x
100+ years in m
Number of individuals (age 100+) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x x.x x.x
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
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Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista Research
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Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista Research
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Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista Research
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Consumer price index (CPI)
Consumer price index (CPI) for a weighted basket of goods and services. The weights of the components vary by country according to local consumption patterns. The base year (100) has been set to 2017 for all countries, the base year of the input data may vary. | Source: IMF, Statista
xx.x xx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Foodstuffs, beverages
Consumer price index for food and non-alcoholic beverages. Gaps filled with next higher COICOP position | Source: IMF, national statististical offices, Statista
xx.x xx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Alcohol, tobacco
Consumer price index for alcoholic beverages, tobacco and narcotics. Gaps filled with next higher COICOP position | Source: IMF, national statististical offices, Statista
xx.x xx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Clothing, footwear
Consumer price index for clothing and footwear. Gaps filled with next higher COICOP position | Source: IMF, national statististical offices, Statista
xxx.x xx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Housing
Consumer price index for housing, water, electricity, gas and other fuels. Gaps filled with next higher COICOP position | Source: IMF, national statististical offices, Statista
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Household
Consumer price index for furnishings, household equipment and routine maintenance of the house. Gaps filled with next higher COICOP position | Source: IMF, national statististical offices, Statista
xx.x xx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Health
Consumer price index for health. Gaps filled with next higher COICOP position | Source: IMF, national statististical offices, Statista
xx.x xx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Transport
Consumer price index for transport (purchase of vehicles, maintenenace of vehicles and transport services). Gaps filled with next higher COICOP position | Source: IMF, national statististical offices, Statista
xx.x xx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Communication
Consumer price index for communication. Gaps filled with next higher COICOP position | Source: IMF, national statististical offices, Statista
xxx.x xxx.x xxx.x xx.x xx.x xx.x xx.x xx.x xx.x
Recreation, culture
Consumer price index for recreation and culture. Gaps filled with next higher COICOP position | Source: IMF, national statististical offices, Statista
xx.x xx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Education
Consumer price index for education. Gaps filled with next higher COICOP position | Source: IMF, national statististical offices, Statista
xx.x xx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Restaurants, hotels
Consumer price index for restaurants and hotels. Gaps filled with next higher COICOP position | Source: IMF, national statististical offices, Statista
xx.x xx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Other
Consumer price index for miscellaneous goods and services. These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. Gaps filled with next higher COICOP position. | Source: IMF, national statististical offices, Statista
xx.x xx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Health
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Physicians per 1,000 capita
Number of physicians per 1,000 inhabitants in the selected region | Source: World Bank, Statista
x.xx x.xx x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Male smoking rate in %
Share of men in the selected region (15+ years) who smoke at least occasionally | Source: World Bank, World Health Organization, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Female smoking rate in %
Share of women in the selected region (15+ years) who smoke at least occasionally | Source: World Bank, World Health Organization, Statista
x.x x.x x.x x.x x.x x.x x.x x.x x.x
International trade
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Trade (% of GDP) in %
Sum of exports and imports of goods and services in relation to total gross domestic product (GDP) | Source: World Bank, OECD, Statista
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Container port traffic in m TEU
Sum of on- and offloading of containers (TEU: 20 foot equivalent units) to marine vessels in the selected region | Source: UNCTAD, World Bank, Statista
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Finance
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Credit card penetration in %
Percentage of adults (population over 15 years of age) who own at least one credit card | Source: World Bank, Statista
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Debit card penetration in %
Percentage of adults (population over 15 years of age) who own at least one debit card | Source: World Bank, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Online banking penetration in %
Percentage of individuals (total population over 1 years) using online-banking services at least once a year (e.g. bank transfers, account information) | Source: Eurostat, Statista
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Households in m
Total number of households in the selected region. | Source: Statista Research
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GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF, Statista
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Source: Statista, June 2019
Source: Statista, June 2019, based on IMF, World Bank, UN and Eurostat