In retail, the biggest player in the Coffee segment by a wide margin is Nestlé whose Nespresso and Nescafé brands are globally recognized household names. Other important players are Jacobs Douwe Egberts (JDE), Keurig Dr Pepper, Tchibo, J.M. Smucker and Lavazza. Out of home, Starbucks, Tim Hortons, Panera Bread, Costa Coffee, Peet’s Coffee, Dunkin’ Donuts and Caribou Coffee are the most important players. An important company in the background of both at-home and out-of-home coffee is the Luxembourg-based JAB Holding which has built a sizable portfolio in retail and coffee shop brands and owns at least partially both Jacobs Douwe Egberts and Keurig Dr Pepper as well as Panera Bread, Peet’s Coffee and Caribou Coffee among others.
The market for Hot Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The price per unit in the out-of-home market always references the total price over the kg amount of coffee consumed, regardless of the other components of the finished beverage. One cup of coffee (0.2 liters) is assumed to contain on average 11 grams of Roast or 2 grams of Instant Coffee. One kilogram therefore represents roughly 90 cups of Roast Coffee or 500 cups of Instant Coffee. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years.
- Roast Coffee
- Instant coffee
- Tea and other Hot Drinks
- Coffee (Ready To Drink)
Hot Drinks Report 2020 - Coffee
Statista Consumer Market Outlook - Segment ReportDownload
Revenue Revenue Growth
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Average Revenue per Capita
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In terms of liquid beverage equivalents, coffee is among the most consumed beverages worldwide with roughly 42.6 liters per person and year (12.6 liters of roast coffee and 30 liters of instant coffee). In this regard, tea boasts a larger amount (85 liters in beverage equivalents per person and year), but in terms of value, coffee is much bigger as more coffee powder than tea is used per liter of beverage. Value sales of coffee have been propelled in recent years by the out-of-home sector, which is more relevant in this segment than in many other drinks categories. Another trend is the redefinition of coffee from a common means of caffeination to a sensual experience, which has driven premiumization.
Out of Home Revenue Share Out of Home Volume Share
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Volume Volume Growth
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Average Volume per Capita
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Price per Unit
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Global Comparison - Revenue
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The Coffee market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Coffee industry.
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