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Fitness

in-scope

  • Fitness wristwear equipped with sensors
  • Activity trackers that measure and analyze the physical activity and body functions
  • Smart Clothes or Eyewear that measure body functions
  • Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements
  • Desktop versions of fitness applications that additionally provide an app

out-of-scope

  • Smartwatches
  • Apps that focus on specific diseases (e.g. diabetes apps)
  • Apps that do not provide any options to directly measure or analyze vitality and fitness achievements
  • Advertising-funded apps
Market definition

Highlights

United States

Currency

  • Revenue in the "Fitness" segment amounts to US$2,616m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 4.5% resulting in a market volume of US$3,114m in 2022.
  • The market's largest segment is the segment "Wearables" with a market volume of US$1,996m in 2018.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$3,644m in 2018).
Outlook Report

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Exclusive content

Revenue Revenue Growth

in the Fitness market in million US$ in percent

Reading Support Revenue in the "Fitness" segment amounts to US$2,616m in 2018. Reading Support The "Fitness" segment is expected to show a revenue growth of 14.8% in 2019.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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User Penetration Rate

in the Fitness market in millions in percent

Reading Support In the "Apps" segment, the number of users is expected to amount to 42.6m by 2022. Reading Support User penetration in the "Fitness" segment is at 15.3% in 2018.

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  • User
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the Fitness market in US$

Reading Support The average revenue per user (ARPU) in the "Apps" segment amounts to US$20.79 in 2018.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Users by age Users by income Users by gender

in the Fitness market in percent in percent in percent

Reading Support In the year 2017 a share of 34.0% of users is 25-34 years old. Reading Support In the year 2017 a share of 43.9% of users is in the high income group. Reading Support In the year 2017 a share of 52.2% of users is male.

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  • Users by age
  • Users by income
  • Users by gender
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Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - User Penetration

in the Fitness market in million US$ in 2018 in percent in 2018

Reading Support With a market volume of US$3,644m in 2018, most revenue is generated in China. Reading Support With a rate of 15.1%, the user penetration in the "Fitness" segment is highest in China.

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  • Global revenue
  • Global penetration
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Top Countries
China
United States
India
Germany
United Kingdom
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Top Countries
United States
China
United Kingdom
Germany
Denmark
Info

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita
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Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita
xx.x xx.x xx.x x.x x.x x.x x.x
Food Expenditure / Capita in US$
Average annual expenditure for food & beverages per capita in the selected region
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Indoor Cinemas / million capita
Number of indoor cinemas per one million inhabitants in the selected region
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Tablet Penetration in %
Percentage of individuals from the total population using a tablet on a monthly basis
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Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis
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Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis
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Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s
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Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants
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Urban Population Share in %
Share of population in the selected region living in urban areas
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Consumer Spending / Capita in US$
Consumer Spending per Capita in the selected region
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GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population
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Households in m
Total number of households in the selected region
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Population in m
Number of individuals (all ages) living in the selected region
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0-15 years in m
Number of individuals (age 0-15) living in the selected region
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16-24 years in m
Number of individuals (age 16-24) living in the selected region
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25-34 years in m
Number of individuals (age 25-34) living in the selected region
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35-44 years in m
Number of individuals (age 35-44) living in the selected region
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45-54 years in m
Number of individuals (age 45-54) living in the selected region
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55+ years in m
Number of individuals (age 55 and older) living in the selected region
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Health
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Hospital beds / 1000 Capita
Number of hospital beds per 1000 inhabitants in the selected region
x.x x.x x.x x.x x.x x.x x.x
Overweight Rate in %
Overweight rate among adult population (with a BMI of 25 or higher)
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GDP share of health care in %
GDP share of total health care spendings (public and private) in the selected region
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Access to sanitation facilities in %
Population share with access to improved sanitation facilities (flush/pour systems, ventilated improved pit (VIP) latrines, pit latrines with slab or composting toilets) in the selected region
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Alcohol consumption in l alc.
Per-capita consumption of alcohol (all types) in litres of pure alcohol in the selected region
x.x x.x x.x x.x x.x x.x x.x
Male smoking rate in %
Share of men in the selected region (15+ years) who smoke at least occasionally
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Female smoking rate in %
Share of women in the selected region (15+ years) who smoke at least occasionally
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Life expectancy in yrs.
Number of years a newborn in the selected region can expect to live if prevailing patterns of mortality were to stay the same throughout its life
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Source: Statista, April 2018
Source: Statista, April 2018, based on IMF, World Bank, UN and Eurostat
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