Fitness

United States

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Fitness segment amounts to US$3,463m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 4.3%, resulting in a market volume of US$4,093m by 2022.
  • The market's largest segment is Wearables with a market volume of US$2,979m in 2018.
  • In global comparison, most revenue is generated in China (US$6,559m in 2018).
AppsWearables
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The eServices market segment Fitness contains the user and revenue development of two product categories: (1) portable, connected fitness devices (Wearables) and (2) digital fitness and nutrition applications for use with a smartphone and/or tablet (Apps).

The Wearables segment includes devices that are explicitly intended for fitness. In particular, fitness wristwear which is equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer. Smart Clothes and Eyewear are also included. Smartwatches are not considered here as dedicated fitness equipment; therefore they are excluded from the market segment.
The Apps segment includes fitness and nutrition apps e.g. calorie counters, nutrition diaries and apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements. Apps that focus on specific diseases (e.g. diabetes apps) are excluded as well as Apps that do not provide any options to directly measure or analyze vitality and fitness achievements (e.g. exercise tutorials or nutrition lexicons). The user base covers paying customers only i.e. users who pay for app downloads, premium/full versions and in-app purchases. Users of advertising-funded apps are not included. The revenue figures only include revenues generated from paid app downloads, premium/full versions and in-app purchases; eCommerce and advertising revenues are not included.
in-scope
  • Fitness wristwear equipped with sensors
  • Activity trackers that measure and analyze the physical activity and body functions
  • Smart Clothes or Eyewear that measure body functions
  • Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements
  • Desktop versions of fitness applications that additionally provide an app
out-of-scope
  • Smartwatches
  • Apps that focus on specific diseases (e.g. diabetes apps)
  • Apps that do not provide any options to directly measure or analyze vitality and fitness achievements
  • Advertising-funded apps
eServices Report 2018 - Fitness

eServices Report 2018 - Fitness

Statista Digital Market Outlook - Segment Report
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Revenue (2018)
+3.8% yoy
US$3,463m
User (2018)
+1.8% yoy
52.9m
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Revenue User ARPU Users by age Global Comparison Key Market Indicators

Revenue Revenue Growth

in the Fitness market in million US$ in percent

Reading Support Revenue in the Fitness segment amounts to US$3,463m in 2018. Reading Support The Fitness segment is expected to show a revenue growth of 5.7% in 2019.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.×

User Penetration Rate

in the Fitness market in millions in percent

Reading Support In the Apps segment, the number of users is expected to amount to 26.3m by 2022. Reading Support User penetration in the Fitness segment is at 16.1% in 2018.

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  • User
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.×

ARPU

in the Fitness market in US$

Reading Support The average revenue per user (ARPU) in the Apps segment amounts to US$20.05 in 2018.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.×

Users by age Users by income Users by gender

in the Fitness market in percent in percent in percent

Reading Support In the year 2017 a share of 34.3% of users is 25-34 years old. Reading Support In the year 2017 a share of 39.9% of users is in the high income group. Reading Support In the year 2017 a share of 51.1% of users is male.

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  • Users by age
  • Users by income
  • Users by gender
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Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.


Data in countries not covered by the Global Consumer Survey refer to the superordinate world region.

A definition and detailed explanation of the displayed markets can be found here.×

Global Comparison - Revenue Global Comparison - User Penetration

in the Fitness market in million US$ in percent

Reading Support With a market volume of US$6,559m in 2018, most revenue is generated in China. Reading Support With a rate of 17.6%, the user penetration in the Fitness segment is highest in Hong Kong.

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  • Global Comparison - Revenue
  • Global Comparison - User Penetration
Top Countries
China
United States
India
United Kingdom
Germany
Top Countries
Hong Kong
United States
China
Norway
Austria
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.×
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis		 x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis		 x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis		 x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis		 xx.x xx.x xx.x x.x x.x x.x x.x
Food Expenditure / Capita in US$
Average annual expenditure for food & beverages per capita in the selected region. | Source: Knoema, Statista Analysis		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Indoor Cinemas / million capita
Number of indoor cinemas per one million inhabitants in the selected region. | Source: Unesco, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Tablet Penetration in %
Percentage of individuals from the total population using a tablet on a monthly basis | Source: Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Urban Population Share in %
Share of population in the selected region living in urban areas. | Source: World Bank, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices		 xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF		 xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xxx.x xxx.x
Health
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Hospital beds / 1000 Capita
Number of hospital beds per 1000 inhabitants in the selected region | Source: World Bank, World Health Organization, Statista Analysis		 x.x x.x x.x x.x x.x x.x x.x
Overweight Rate in %
Overweight rate among adult population (with a BMI of 25 or higher). | Source: Eurostat, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
GDP share of health care in %
GDP share of total health care spendings (public and private) in the selected region | Source: World Bank, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Access to sanitation facilities in %
Population share with access to improved sanitation facilities (flush/pour systems, ventilated improved pit (VIP) latrines, pit latrines with slab or composting toilets) in the selected region | Source: World Bank, Statista Analysis		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Alcohol consumption in l alc.
Per-capita consumption of alcohol (all types) in litres of pure alcohol in the selected region | Source: World Health Organization, Statista Analysis		 x.x x.x x.x x.x x.x x.x x.x
Male smoking rate in %
Share of men in the selected region (15+ years) who smoke at least occasionally | Source: World Bank, World Health Organization, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Female smoking rate in %
Share of women in the selected region (15+ years) who smoke at least occasionally | Source: World Bank, World Health Organization, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Life expectancy in yrs.
Number of years a newborn in the selected region can expect to live if prevailing patterns of mortality were to stay the same throughout its life. | Source: World Bank, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Telecommunication
Click arrow to expand
Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis		 xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, August 2018
Source: Statista, August 2018, based on IMF, World Bank, UN and Eurostat

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