Fitness
United States
(Core country: data based on in-depth analysis)
Revenue
in the Fitness market in million US$
Reading Support Revenue in the Fitness segment amounts to US$3,925m in 2020.
Users
in the Fitness market in millions
Reading Support In the Apps segment, the number of users is expected to amount to 100.2m by 2024.
Analyst Opinion
Since health and lifestyle awareness has become a major trend in modern society, the quantified-self movement creates some demand in Fitness Wearables and Apps market, but paying app user numbers still grow quite slow. Many mergers and acquisitions are happening, e.g. Adidas acquired Runtastic and Under Armour has invested in MyFitnessPal or Jabil Clothing+, but the overall amont of technical innovation in this market is underwelming. Many players in the fitness tracking marketplace (e.g. Samsung, Fitbit or Garmin) have shifted their focus to Smartwatches (not considered here as dedicated fitness equipment), and innovative smart clothes yet remain a niche market.
ARPU
in the Fitness market in US$
Reading Support The average revenue per user (ARPU) in the Apps segment amounts to US$6.73 in 2020.
Users by age
in the Fitness market in percent
Reading Support In the year 2019 a share of 34.4% of users is 25-34 years old.
Key Market Indicators
The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2017-2024) | ||||||||||||||
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Population in m Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
0-14 years in m Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
15-24 years in m Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
25-34 years in m Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
35-44 years in m Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
45-54 years in m Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
55+ years in m Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices | ||||||||||||||||||||||
Consumer spending (current) in US$ Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Foodstuffs, beverages in US$ Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Alcohol, tobacco in US$ Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Clothing, footwear in US$ Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Housing in US$ Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Household in US$ Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Health in US$ Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Transport in US$ Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Communication in US$ Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Recreation, culture in US$ Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Education in US$ Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Restaurants, hotels in US$ Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Other in US$ Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices | ||||||||||||||||||||||
Telecommunication Click arrow to expand | ||||||||||||||||||||||
Broadband subscriptions per 100 capita Number of-fixed broadband subscriptions per 100 inhabitants | Source: Statista, based on World Bank | ||||||||||||||||||||||
Smartphone penetration in % Estimated share of the total population using a smartphone | Source: Statista | ||||||||||||||||||||||
Internet users in m Number of people in the selected region using the internet | Source: Statista, based on ITU and national statistical offices | ||||||||||||||||||||||
Hardware market Click arrow to expand | ||||||||||||||||||||||
Per-capita volume laptops in units Average per capita sales of laptops and tablets in units | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita revenue laptops in US$ Average revenue of laptops and tablets per capita | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita volume desktop PCs in units Average per capita sales of Desktop-PCs in units | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita revenue desktop PCs in US$ Average revenue of Desktop-PCs per capita | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita volume mobile phones in units Average per capita sales of mobile phones in units | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Per-capita revenue mobile phones in US$ Average revenue of mobile phones per capita | Source: Statista Consumer Market Outlook | ||||||||||||||||||||||
Households in m Total number of households in the selected region | Source: Statista | ||||||||||||||||||||||
GDP (current) in US$ Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF WEOD | ||||||||||||||||||||||
Internet penetration in % Estimated share of the total population in the selected region using the internet | Source: Statista, based on ITU and national statistical offices | ||||||||||||||||||||||
| Source: Statista, November 2019 | ||||||||||||||||||||||
Methodology
The Fitness market builds on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, and the reported performance indicators of the key market players. All monetary figures refer to the Gross Merchandise/Transactional Value (GMV/GTV) and represent what consumers pay for these services and products. The user metrics show the number of customers who have made at least one purchase within the last 12 months.
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