Market directory
Market Fitness
Region United States

Fitness

United States

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Fitness segment amounts to US$3,671m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 4.9%, resulting in a market volume of US$4,452m by 2023.
  • The market's largest segment is Wearables with a market volume of US$3,096m in 2019.
  • In global comparison, most revenue is generated in China (US$5,060m in 2019).
AppsWearables
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The eServices market segment Fitness contains the user and revenue development of two product categories: (1) portable, connected fitness devices (Wearables) and (2) digital fitness and nutrition applications for use with a smartphone and/or tablet (Apps).

The Wearables segment includes devices that are explicitly intended for fitness. In particular, fitness wristwear which is equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer. Smart Clothes and Eyewear are also included. Smartwatches are not considered here as dedicated fitness equipment; therefore they are excluded from the market segment.
The Apps segment includes fitness and nutrition apps e.g. calorie counters, nutrition diaries and apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements. Apps that focus on specific diseases (e.g. diabetes apps) are excluded as well as Apps that do not provide any options to directly measure or analyze vitality and fitness achievements (e.g. exercise tutorials or nutrition lexicons). The user base covers paying and non-paying customers. The revenue figures only include revenues generated from paid app downloads, premium/full versions and in-app purchases; eCommerce and advertising revenues are not included.
in-scope
  • Fitness wristwear equipped with sensors
  • Activity trackers that measure and analyze the physical activity and body functions
  • Smart Clothes or Eyewear that measure body functions
  • Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements
  • Desktop versions of fitness applications that additionally provide an app
out-of-scope
  • Smartwatches
  • Apps that focus on specific diseases (e.g. diabetes apps)
  • Apps that do not provide any options to directly measure or analyze vitality and fitness achievements
eServices Report 2019 - Fitness

eServices Report 2019 - Fitness

Statista Digital Market Outlook - Segment Report
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Revenue (2019)
+5.6% yoy
US$3,671m
User (2019)
+3.1% yoy
94.0m
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Revenue User ARPU Users by age Global Comparison Key Market Indicators

Revenue Revenue Growth

in the Fitness market in million US$ in percent

Reading Support Revenue in the Fitness segment amounts to US$3,671m in 2019. Reading Support The Fitness segment is expected to show a revenue growth of 6.1% in 2020.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.×

User Penetration Rate

in the Fitness market in millions in percent

Reading Support In the Apps segment, the number of users is expected to amount to 99.4m by 2023. Reading Support User penetration in the Fitness segment is at 28.5% in 2019.

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  • User
  • Penetration Rate
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User:

The “User” box shows the number of active customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.×

ARPU

in the Fitness market in US$

Reading Support The average revenue per user (ARPU) in the Apps segment amounts to US$6.26 in 2019.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.×

Users by age Users by gender Users by income

in the Fitness market in percent in percent in percent

Reading Support In the year 2017 a share of 34.4% of users is 25-34 years old. Reading Support In the year 2017 a share of 51.2% of users is male. Reading Support In the year 2017 a share of 39.3% of users is in the high income group.

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  • Users by age
  • Users by gender
  • Users by income
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Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.


Data in countries not covered by the Global Consumer Survey refer to the superordinate world region.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

A definition and detailed explanation of the displayed markets can be found here.×

Global Comparison - Revenue Global Comparison - User Penetration

in the Fitness market in million US$ in percent

Reading Support With a market volume of US$5,060m in 2019, most revenue is generated in China. Reading Support With a rate of 28.5%, the user penetration in the Fitness segment is highest in the United States.

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  • Global Comparison - Revenue
  • Global Comparison - User Penetration
Top 5
China
United States
India
United Kingdom
Germany
Top 5
United States
Sweden
Norway
Hong Kong
United Kingdom
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.×
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Internet penetration in %
Percentage of individuals in the selected region using the internet | Source: Statista		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF		 xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Urban population share in %
Share of population in the selected region living in urban areas | Source: World Bank, Statista		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Indoor cinemas per million capita
Number of indoor cinemas per one million inhabitants in the selected region. | Source: Unesco, Statista		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN		 xx.x xx.x xx.x xx.x xx.x xxx.x xxx.x
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista		 xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista		 xxx xxx xxx xxx xxx xxx xxx
Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista		 x,xxx x,xxx x,xxx x,xxx x,xxx xx,xxx xx,xxx
Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista		 xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista		 xxx xxx xxx xxx xxx x,xxx x,xxx
Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista		 x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Telecommunication
Click arrow to expand
Average connection speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista		 xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis | Source: Statista		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Hardware market
Click arrow to expand
Per-capita volume mobile phones in units
Average per capita sales of mobile phones in units | Source: Statista		 x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista		 x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita volume desktop PCs in units
Average per capita sales of Desktop-PCs in units. | Source: Statista		 x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Per-capita revenue mobile phones in US$
Average revenue of mobile phones per capita | Source: Statista		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Per-capita revenue laptops in US$
Average revenue of laptops and tablets per capita. | Source: Statista		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Per-capita revenue desktop PCs in US$
Average revenue of Desktop-PCs per capita. | Source: Statista		 xx.x xx.x x.x x.x x.x x.x x.x
Tablet penetration in %
Percentage of individuals from the total population using a tablet on a monthly basis | Source: Statista		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Health
Click arrow to expand
Hospital beds per 1,000 capita
Number of hospital beds per 1000 inhabitants in the selected region | Source: World Bank, World Health Organization, Statista		 x.x x.x x.x x.x x.x x.x x.x
Overweight rate in %
Overweight rate among adult population (with a BMI of 25 or higher) | Source: WHO, Statista		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Per-capita health expenditure in US$
Total health expenditure per capita (private & public) in the selected region in current prices, constant exchange rate | Source: World Bank, Statista		 xx,xxx.x xx,xxx.x xx,xxx.x xx,xxx.x xx,xxx.x xx,xxx.x xx,xxx.x
Health care expenditure (% of GDP) in %
GDP share of total health care spendings (public and private) in the selected region | Source: World Bank, Statista		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Access to sanitation facilities in %
Population share with access to improved sanitation facilities (flush/pour systems, ventilated improved pit (VIP) latrines, pit latrines with slab or composting toilets) in the selected region | Source: World Bank, Statista		 xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Alcohol consumption in l alc.
Per-capita consumption of alcohol (all types) in litres of pure alcohol in the selected region | Source: World Health Organization, Statista		 x.x x.x x.x x.x x.x x.x x.x
Male smoking rate in %
Share of men in the selected region (15+ years) who smoke at least occasionally | Source: World Bank, World Health Organization, Statista		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Female smoking rate in %
Share of women in the selected region (15+ years) who smoke at least occasionally | Source: World Bank, World Health Organization, Statista		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Life expectancy in yrs.
Number of years a newborn in the selected region can expect to live if prevailing patterns of mortality were to stay the same throughout its life. | Source: World Bank, Statista		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, December 2018
Source: Statista, December 2018, based on IMF, World Bank, UN and Eurostat

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