Highlights
Market definition
in-scope / out-of-scope
Reports
  • Revenue in the segment "eHealth solutions for Hypertension" amounts to US$336m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2020) of 50.7% resulting in a market volume of US$763m in 2020.
  • User penetration (as a share out of all ill people) is at 0.6% in 2018 and is expected to hit 1.2% in 2020.
  • The average revenue per user (ARPU) currently amounts to US$64.92.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$109m in 2018).
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The “Hypertension” segment covers the user and revenue development for three eHealth product categories for people with hypertension: (1) connected medical devices designed for hypertension patients to use at home (“Smart Devices”), (2) digital hypertension applications for smartphone and/or tablets (“Apps”) and (3) telemedical services for hypertension patients (“Telemedical Services”). Hardware and software solutions for healthcare professionals, e.g. medical equipment for hospitals and doctors’ surgeries are not included.

The “Smart Devices” segment covers medical hypertension devices (hardware) which are equipped with dedicated interfaces or SIM cards that serve to transmit measurement data across a wireless connection (e.g. via mobile networks, WiFi, bluetooth, M2M technologies, NFC, BLE). For example, connected blood pressure monitors like the iHealth Wireless Blood Pressure Monitor or the Bluetooth Blood Pressure Monitor by Omron, which may send measurement data to a smartphone to be synchronized with an app. If there is an increased monitoring need, the data can also be sent to a telemedical service center. Depending on the measuring system, additional hardware revenues can fall under this market segment if additional reading or transmitting devices are implemented.
The “Apps” segment contains blood pressure monitoring apps e.g. for the collection of data and self-management of blood pressure values. The user base covers paying customers only i.e. users who pay for app downloads, premium/full versions and in-app purchases. Users of advertising-funded apps are not included. The revenue figures only include revenues generated from paid app downloads, premium/full versions and in-app purchases.

The “Telemedical Services” segment includes service revenues for telemedical service centers who care for registered patients by monitoring their health. In the event that the patient’s health deteriorates, the facility can take appropriate measures and/or act as an interface between the patient and their doctor. Such care services are usually offered in conjunction with connected devices.
in-scope
  • Connected medical devices designed for hypertension patients to use at home
  • Blood pressure monitoring apps for data collection and self-management of blood pressure values
  • Telemedical services for hypertension patients
out-of-scope
  • Hardware and software solutions for healthcare professionals, e.g. medical equipment for hospitals
  • Advertising-funded apps
Revenue (2018)
+48.7% yoy
US$336m
User (2018)
+47.6% yoy
5.2m

Revenue Revenue Growth

in the Hypertension market in million US$ in percent

Reading Support Revenue in the segment "eHealth solutions for Hypertension" amounts to US$336m in 2018. Reading Support The segment "eHealth solutions for Hypertension" is expected to show a revenue growth of 51.2% in 2019.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

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User Penetration Rate

in the Hypertension market in millions in percent

Reading Support In the segment "eHealth solutions for Hypertension", the number of users is expected to amount to 9.7m by 2020. Reading Support User penetration in the segment "eHealth solutions for Hypertension" is at 0.6% in 2018.

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  • User
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

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ARPU

in the Hypertension market in US$

Reading Support The average revenue per user (ARPU) in the segment "eHealth solutions for Hypertension" amounts to US$64.92 in 2018.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

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Global Comparison - Revenue Global Comparison - User Penetration

in the Hypertension market in million US$ in percent

Reading Support With a market volume of US$109m in 2018, most revenue is generated in the United States. Reading Support With a rate of 2.5%, the user penetration in the segment "eHealth solutions for Hypertension" is highest in the United States.

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  • Global Comparison - Revenue
  • Global Comparison - User Penetration
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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