Digital Commerce

United States

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Transaction Value in the Digital Commerce segment amounts to US$820,360m in 2018.
  • Transaction Value is expected to show an annual growth rate (CAGR 2018-2022) of 6.6% resulting in the total amount of US$1,058,377m by 2022.
  • In the Digital Commerce segment, the number of users is expected to amount to 269.4m by 2022.
  • The average transaction value per user in the Digital Commerce segment amounts to US$3,173.8 in 2018.
  • From a global comparison perspective it is shown that the highest transaction value is reached in China (US$855,465m in 2018).
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The Digital Commerce segment covers all consumer transactions made via the Internet which are directly related to online shopping for products and services. Online transactions can be made via various payment methods (credit cards, direct debit, invoice, or online payment providers, such as PayPal and AliPay).

Transactions that are exclusively between businesses (Business-to-Business) or private individuals (Peer-to-Peer) are not included in this segment; online payments not relating to the purchase of goods or services that trigger a bank transfer are also not included.
in-scope
  • Online consumer payment transactions for physical goods and services processed on desktop computers and mobile devices
  • Incl. various payment methods like credit card, bank transfer, invoice or online payment providers
  • Payment categories: eCommerce goods, digital items or media, online travel etc.
out-of-scope
  • POS payment transactions
  • Business-to-Business payments
  • Peer-to-Peer payments, including reCommerce and private sale
  • Provision fees from payment providers
FinTech Report 2018 - Digital Payments

FinTech Report 2018 - Digital Payments

Statista Digital Market Outlook - Segment Report
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Transaction Value (2018)
+10.1% yoy
US$820,360m
User (2018)
+1.2% yoy
258.5m

Transaction Value Transaction Value Growth

in the Digital Commerce market in million US$ in percent

Reading Support Total Transaction Value in the Digital Commerce segment amounts to US$820,360m in 2018. Reading Support The Digital Commerce segment is expected to show a transaction value growth of 8.6% in 2019.

  • Transaction Value
  • Transaction Value Growth
Info

Transaction Value:

The "Transaction Value" box shows the forecasted value of transactions in the selected market (market segment, region) for each year. The figures do not refer to the actual revenue that is generated by the processing companies.


Transaction Value Growth:

The "Transaction Value Growth" box shows the year-over-year development of the transaction value in the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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User Penetration Rate

in the Digital Commerce market in millions in percent

Reading Support In the Digital Commerce segment, the number of users is expected to amount to 269.4m by 2022. Reading Support User penetration in the Digital Commerce segment is at 78.8% in 2018.

  • User
  • Penetration Rate
Info

User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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av. Transaction Value per User

in the Digital Commerce market in US$

Reading Support The average transaction value per user in the Digital Commerce segment amounts to US$3,173.8 in 2018.

Info

Average Transaction Value per User:

The box shows the average annual transaction value per user (or potential user) of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Users by age Users by income Users by gender

in the Digital Commerce market in percent in percent in percent

Reading Support In the year 2017 a share of 26.4% of users is 25-34 years old. Reading Support In the year 2017 a share of 35.9% of users is in the high income group. Reading Support In the year 2017 a share of 50.4% of users is female.

  • Users by age
  • Users by income
  • Users by gender
Info

Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.


Data in countries not covered by the Global Consumer Survey refer to the superordinate world region.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Transaction Value

in the Digital Commerce market in million US$

Reading Support With a total transaction value of US$855,465m in 2018, the highest value worldwide is reached in China.

Info

Global Comparison – Transaction Value:

The box shows a comparison of transaction values for 50 of the world's leading digital economies in the selected market (market segment, region) and year.


A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis
xx.x xx.x xx.x x.x x.x x.x x.x
New registered companies
Number of newly established and registered companies (within the past 12 months) in the selected region. | Source: OECD, Eurostat, Statista Analysis
xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx
Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis
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16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis
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35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xxx.x xxx.x
Telecommunication
Click arrow to expand
Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Finance
Click arrow to expand
Online Banking Penetration in %
Percentage of individuals (total population over 16 years) using online-banking services at least once a year (e.g. bank transfers, account information). | Source: Eurostat, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Debit Card Penetration in %
Percentage of individuals (total population over 16 years) who own at least one debit card. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, September 2018
Source: Statista, September 2018, based on IMF, World Bank, UN and Eurostat
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