Online brokers without automated and recommendation-based advisory functions are not included in this segment.
- Automated online portfolio management of private assets
- Financial advisory based on smart algorithms, lead investors or swarm intelligence (social trading)
- Notable robo-advisors, e.g. Betterment, Wealthfront, Scalable Capital
- Traditional online brokers
- Human wealth manager advisory
Personal Finance report 2021
Statista Digital Market OutlookDownload
Assets under Management Assets under Management Growth
in the Robo-Advisors market in million US$ in percent
- Assets under Management
- Assets under Management Growth
Users Penetration Rate
in the Robo-Advisors market in thousand in percent
- Penetration Rate
In the lackluster investment environment of the last decade with underperforming ETFs and falling commodity prices, robo-advisory quickly gained public interest. Large investment funds are implementing robo-advisory technology as the efficiency of automated portfolio management promises high return rates compared to old-fashioned alternatives. One must also expect a consolidation between independent players in the industry as profitability is strongly related to scalability and high volumes under management. Although robo-advisory has proved itself over recent years and has been adopted by many banks as a part of their services, it has yet to prove its effectiveness in the next recession.
av. Assets under Management per User
in the Robo-Advisors market in US$
Users by age Users by gender Users by income
in the Robo-Advisors market in percent in percent in percent
- Users by age
- Users by gender
- Users by income
Global Comparison - Assets under Management
in the Robo-Advisors market in million US$
The Robo-Advisors data is based on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, the reported performance indicators of the key market players, and Statista interviews with market experts.
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