Robo-Advisors

United States

(Core country: data based on in-depth analysis)

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Assets under management in the Robo-Advisors segment amounts to US$749,703m in 2019.
  • Assets under management are expected to show an annual growth rate (CAGR 2019-2023) of 18.7% resulting in the total amount of US$1,486,257m by 2023.
  • In the Robo-Advisors segment, the number of users is expected to amount to 13,782.1 thousand by 2023.
  • The average assets under management per user in the Robo-Advisors segment amounts to US$90,505 in 2019.
  • From a global comparison perspective it is shown that the highest assets under management is reached in United States (US$749,703m in 2019).
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The Robo-Advisors segment contains private asset management providers who offer automated online portfolios in which private investors can choose investment volumes depending on their scope and private appetite for risk. Providers such as Wealthfront, Schwab Intelligent Portfolios and Betterment allow private and/or institutional investors to invest their money (starting at very small amounts) in pre-existing portfolios, which are automatically managed by individually configured algorithms. The advantage of these services lies in the passive role of the investor, who may not want or cannot afford ongoing personal monitoring of their portfolio development. Such automated investment services also allow for attractive returns with low starting capital and without specific investment know-how, which is in contrast to classic investments offered by traditional banks. In the Robo-Advisors segment, financial figures show the assets under management of automated online portfolios.

Online brokers without automated and recommendation-based advisory functions are not included in this segment.
in-scope
  • Automated online portfolio management of private assets
  • Financial advisory based on smart algorithms, lead investors or swarm intelligence (social trading)
  • Notable robo-advisors, e.g. Betterment, Wealthfront, Scalable Capital
out-of-scope
  • Traditional online brokers
  • Human wealth manager advisory
Personal Finance report 2019

Personal Finance report 2019

Statista Digital Market Outlook
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Assets under Management (2019)
+76.1% yoy
US$749,703m
Users (2019)
+25.9% yoy
8,283.6 thousand

Assets under Management Assets under Management Growth

in the Robo-Advisors market in million US$ in percent

Reading Support Assets under Management in the Robo-Advisors segment amounts to US$749,703m in 2019. Reading Support The Robo-Advisors segment is expected to show a growth in Assets under Management of 39.9% in 2020.

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  • Assets under Management
  • Assets under Management Growth
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Assets under Management:

The “Assets under Management” (AuM) box shows the forecasted AuM development of the selected market (market segment, region) in for each year (stock). Assets under Management Growth :The "AuM Growth" box shows the year-over-year changes in assets under management of the selected market (market segment, region) in percentage terms. A definition and detailed explanation of the displayed markets can be found here.

A definition and detailed explanation of the displayed markets can be found here.
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Users Penetration Rate

in the Robo-Advisors market in thousand in percent

Reading Support In the Robo-Advisors segment, the number of users is expected to amount to 13,782.1 thousand by 2023. Reading Support User penetration in the Robo-Advisors segment is at 2.5% in 2019.

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  • Users
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Analyst Opinion

In the lackluster investment environment of the last decade with underperfoming ETFs and falling commodity prices, Robo-Advisory quickly gained public interest. Large investment funds are implementing the Robo-Advisory technology as the efficiency of automated portfolio management promises high return rates compared to old-fashioned alternatives. One must also expect a consolidation between independent players in the industry, as profitability is strongly related to scalability and high volumes under management. Though Robo-Advisory has proved itself over recent years and has been adopted by many banks as a part of their services, they yet have to demonstrate their effectiveness in the next recession.

World Map

av. Assets under Management per User

in the Robo-Advisors market in US$

Reading Support The average assets under management per user in the Robo-Advisors segment amounts to US$90,505 in 2019.

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Average Assets under Management per User:

The box shows the average annual stock of assets under management per user (or potential user) of the selected market (market segment, region) for each year. A definition and detailed explanation of the displayed markets can be found here.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Assets under Management

in the Robo-Advisors market in million US$

Reading Support With a total transaction value of US$749,703m in 2019, the highest value worldwide is reached in United States.

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Global Comparison – Assets under Management:

The box shows a comparison of assets under management for 150 of the world’s leading digital economies in the selected market (market segment, region) and year. A definition and detailed explanation of the displayed markets can be found here.


A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Telecommunication
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Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: Statista, based on World Bank
Smartphone penetration in %
Estimated share of the total population using a smartphone | Source: Statista
Internet users in m
Number of people in the selected region using the internet | Source: Statista, based on ITU and national statistical offices
Hardware market
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Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista Consumer Market Outlook
Per-capita revenue laptops in US$
Average revenue of laptops and tablets per capita | Source: Statista Consumer Market Outlook
Per-capita volume desktop PCs in units
Average per capita sales of Desktop-PCs in units | Source: Statista Consumer Market Outlook
Per-capita revenue desktop PCs in US$
Average revenue of Desktop-PCs per capita | Source: Statista Consumer Market Outlook
Per-capita volume mobile phones in units
Average per capita sales of mobile phones in units | Source: Statista Consumer Market Outlook
Per-capita revenue mobile phones in US$
Average revenue of mobile phones per capita | Source: Statista Consumer Market Outlook
Households in m
Total number of households in the selected region | Source: Statista
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF WEOD
Internet penetration in %
Estimated share of the total population in the selected region using the internet | Source: Statista, based on ITU and national statistical offices
Source: Statista, June 2019
Source: Statista, June 2019, based on IMF, World Bank, UN and Eurostat

Methodology

The Robo-Advisors data is based on Statista primary research (Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, analysis of various key market and macroeconomic indicators, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts.

World Map