DIY, Garden & Pets

in-scope

  • Garden items (e.g. flowers and plants, garden furniture, sun screens, fertilizer, compost and garden tools)
  • Shadowing devices, security supplies and sensors
  • Tools and crafting goods
  • Pet related products (e.g. food and toys)

out-of-scope

  • Furniture, appliances
  • B2B markets (e.g. Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g. Craigslist)
Market definition

Highlights

worldwide

  • Revenue in the "Electronics & Media" segment amounts to US$6,823m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 6.1 % resulting in a market volume of US$8,633m in 2021.
  • User penetration is at 23.5 % in 2017 and is expected to hit 7.4 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$388.79.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$97,137m in 2017).
Outlook Report: DIY, Garden & Pets

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