DIY, Garden & Pets


  • Garden items (e.g. flowers and plants, garden furniture, sun screens, fertilizer, compost and garden tools)
  • Shadowing devices, security supplies and sensors
  • Tools and crafting goods
  • Pet related products (e.g. food and toys)


  • Furniture, appliances
  • B2B markets (e.g. Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g. Craigslist)
Market definition


United States

  • Revenue in the "DIY, Garden & Pets" segment amounts to US$10,683m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 7.8 % resulting in a market volume of US$14,434m in 2021.
  • User penetration is at 13.4 % in 2017 and is expected to hit 15.7 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$306.29.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$10,683m in 2017).
Outlook Report: DIY, Garden & Pets

Trends, Insights & Top Players

Home Hide

Find the proper statistic fast and easy:

Digital Market Outlook

Full access to the "Digital Economy" - only with a Corporate Account

  • Market insights and forecasts including key performance indicators
  • 81 markets, 50 countries
  • Insights into target groups and demographics

Benefit from the knowledge of our specialized experts with the Digital Market Outlook.