Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the eTravel market amounts to US$757,372m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 7.1%, resulting in a market volume of US$1,065,457m by 2023.
  • The market's largest segment is Online Mobility Services with a market volume of US$411,804m in 2018.
  • In global comparison, most revenue is generated in the United States (US$217,136m in 2018).
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The eTravel market is defined by the sale of online services and digital goods via the internet. The definition includes online travel bookings (package holidays, hotels and vacation rentals) and mobility tickets for services such as flights, long-distance bus tickets, train travel, car rentals and ride hailing services. The ticket reservation or purchase can be completed on a desktop PC or via mobile devices (Smartphones or Tablets).

The definition of eTravel does not include: Price comparison and recommendation websites without a check-out process, offline and telephone bookings, non-commercial air traffic and tickets for public transport, for within the city, or other local travel. Furthermore, no Business-to-Business segments are included.

in-scope
  • Online travel bookings, including hotels, vacation rentals and package holiday
  • Flights, long-distance travel or cross-regional travel by train or bus tickets that are booked online
  • Car rental hires that are made via the Internet
  • Travel deals booked via online travel agencies (e.g. Expedia) or directly from a tour operator (e.g. TUI, Thomas Cook)
  • Ride hailing services like Uber, Lyft or Ola
out-of-scope
  • Price comparison and recommendation websites without a check-out process
  • Offline and telephone bookings / reservations
  • Non-commercial air traffic
  • Tickets for public transport, for within the city, or other local travel
eTravel Report 2018

eTravel Report 2018

Statista Digital Market Outlook - Market Report
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Revenue (2018)
+10.7% yoy
US$757,372m
Global Revenue Ranking (2018)
#1
United States

Revenue Revenue Growth

in the eTravel market in million US$ in percent

Reading Support Revenue in the eTravel market amounts to US$757,372m in 2018. Reading Support The eTravel market is expected to show a revenue growth of 8.7% in 2019.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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User Penetration Rate

in the eTravel market in millions in percent

Reading Support In the Online Travel Booking segment, the number of users is expected to amount to 823.6m by 2023. Reading Support User penetration in the Online Travel Booking segment is at 12.7% in 2018.

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  • User
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the eTravel market in US$

Reading Support The average revenue per user (ARPU) in the Online Travel Booking segment amounts to US$531.73 in 2018.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the eTravel market in million US$

Reading Support With a market volume of US$217,136m in 2018, most revenue is generated in the United States.

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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Internet penetration in %
Percentage of individuals in the selected region using the internet | Source: Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Urban population share in %
Share of population in the selected region living in urban areas | Source: World Bank, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx xx,xxx xx,xxx
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx x,xxx x,xxx
Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista
xxx xxx xxx x,xxx x,xxx x,xxx x,xxx
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista
xxx xxx xxx x,xxx x,xxx x,xxx x,xxx
Telecommunication
Click arrow to expand
Average connection speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis | Source: Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Hardware market
Click arrow to expand
Per-capita volume mobile phones in units
Average per capita sales of mobile phones in units | Source: Statista
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita volume desktop PCs in units
Average per capita sales of Desktop-PCs in units. | Source: Statista
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Per-capita revenue mobile phones in US$
Average revenue of mobile phones per capita | Source: Statista
xx.x xx.x xx.x xx.x xxx.x xxx.x xxx.x
Per-capita revenue laptops in US$
Average revenue of laptops and tablets per capita. | Source: Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Per-capita revenue desktop PCs in US$
Average revenue of Desktop-PCs per capita. | Source: Statista
x.x x.x x.x x.x x.x x.x x.x
Tourism
Click arrow to expand
Tourism (% of GDP) in %
Tourism industry's contribution as % of total GDP | Source: OECD, Statista
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
International tourism expenditure in billion US$
International tourism expenditures are expenditures of international outbound visitors in other countries, including payments to foreign carriers for international transport. Domestic tourism expenditures are therefore not inlcuded. The data is not adjusted for inflation but for currency effects. | Source: World Bank, Statista
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
International tourism departures in m
Number of people from the selected region setting out to travel other countries for touristic purposes | Source: World Bank, Statista
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
International tourist arrivals in m
Number of visitors from abroad arriving in the selected region for touristic purposes | Source: World Bank, Statista
xxx.x xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Mobility
Click arrow to expand
Cars per 1,000 capita
Number of passenger cars in the selected region in relation to the total population. | Source: OICA, Statista
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
New Passenger Car Sales in k
Number of new passenger cars sold in the selected region. | Source: OICA, Statista
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Passenger km (car) in k pkm
Average distance travelled by car per-capita in the selected region | Source: OECD, Statista
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Passenger km (road) in pkm
Total movement of passengers on roads using inland transport on a given network. Data are expressed in passenger-kilometres per-capita, which represents the transport of each one passenger on a distance of one kilometre. | Source: OECD, Statista
x,xxx x,xxx x,xxx x,xxx x,xxx xx,xxx xx,xxx
Passenger km (rail) in pkm
Total movement of passengers by rail using inland transport on a given network, data are expressed in passenger-kilometres per capita, which represents the transport of each one passenger on a distance of one kilometre | Source: OECD, Statista
xxx xxx xxx xxx xxx xxx xxx
Rail lines in km
Rail lines are the length of railway route available for train service, irrespective of the number of parallel tracks. | Source: World Bank, Statista
xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx
Air passengers in m
Number of passengers carried by air transport | Source: World Bank, Statista
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Source: Statista, November 2018; Selected region only includes countries listed in the Digital Market Outlook
Source: Statista, November 2018, based on IMF, World Bank, UN and Eurostat
Selected region only includes countries listed in the Digital Market Outlook