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  • Online travel bookings, including hotels, vacation rentals and package holiday
  • Flights, long-distance travel or cross-regional travel by train or bus tickets that are booked online
  • Car rental hires that are made via the Internet
  • Travel deals booked via online travel agencies (e.g. Expedia) or directly from a tour operator (e.g. TUI, Thomas Cook)
  • Ride sharing services like Uber, Lyft or BlaBlaCar


  • Price comparison and recommendation websites without a check-out process
  • Offline and telephone bookings / reservations
  • Non-commercial air traffic
  • Tickets for public transport, for within the city, or other local travel
Market definition


United States

  • Revenue in the "eTravel" market amounts to US$205,061m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 7.1 % resulting in a market volume of US$269,743m in 2021.
  • The market's largest segment is the segment "Mobility Services" with a market volume of US$138,861m in 2017.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$205,061m in 2017).
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