Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Matchmaking segment amounts to US$760m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 3.0%, resulting in a market volume of US$856m by 2022.
  • User penetration is 3.0% in 2018 and is expected to hit 3.1% by 2022.
  • The average revenue per user (ARPU) currently amounts to US$77.22.
  • In global comparison, most revenue is generated in in China (US$838m in 2018).
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The Matchmaking segment contains online services for the systematic search for partners by means of psychological tests or questionnaires. The main characteristic of these services is the fact that registered members search for life partners who are willing to enter into a long-term committed relationship. Furthermore, matchmaking services automatically recommend potential partners to their users. These suggestions are based primarily on personality tests, which can determine a suitable partner by means of matching algorithms.

Offline dating agencies or online purchased tickets for speed dating or similar events are not included.
in-scope
  • Matchmaking for the search for life partners
  • Matchmaking portals and apps that use mathematical algorithms to generate matches
out-of-scope
  • Offline matchmaking services
  • Apps and portals that create matches based on users location (e.g. Spotted)
  • Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)
  • Niche dating, such as portals or apps for vegetarians
eServices Report 2018 - Dating Services

eServices Report 2018 - Dating Services

Statista Digital Market Outlook - Segment Report
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Global Revenue Ranking (2018)
#2
United States

Revenue Revenue Growth

in the Matchmaking market in million US$ in percent

Reading Support Revenue in the Matchmaking segment amounts to US$760m in 2018. Reading Support The Matchmaking segment is expected to show a revenue growth of 4.0% in 2019.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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User Penetration Rate

in the Matchmaking market in millions in percent

Reading Support In the Matchmaking segment, the number of users is expected to amount to 10.3m by 2022. Reading Support User penetration in the Matchmaking segment is at 3.0% in 2018.

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  • User
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the Matchmaking market in US$

Reading Support The average revenue per user (ARPU) in the Matchmaking segment amounts to US$77.22 in 2018.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - User Penetration

in the Matchmaking market in million US$ in percent

Reading Support With a market volume of US$838m in 2018, most revenue is generated in China. Reading Support With a rate of 6.8%, the user penetration in the Matchmaking segment is highest in China.

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  • Global Comparison - Revenue
  • Global Comparison - User Penetration
Top Countries
China
United States
India
United Kingdom
Germany
Top Countries
China
Singapore
India
Netherlands
Finland
United States
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis
xx.x xx.x xx.x x.x x.x x.x x.x
Food Expenditure / Capita in US$
Average annual expenditure for food & beverages per capita in the selected region. | Source: Knoema, Statista Analysis
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Indoor Cinemas / million capita
Number of indoor cinemas per one million inhabitants in the selected region. | Source: Unesco, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Tablet Penetration in %
Percentage of individuals from the total population using a tablet on a monthly basis | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Urban Population Share in %
Share of population in the selected region living in urban areas. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF
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Households in m
Total number of households in the selected region. | Source: Statista Analysis
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Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis
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16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis
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25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis
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35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis
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45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis
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55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xxx.x xxx.x
Health
Click arrow to expand
Hospital beds / 1000 Capita
Number of hospital beds per 1000 inhabitants in the selected region | Source: World Bank, World Health Organization, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
Overweight Rate in %
Overweight rate among adult population (with a BMI of 25 or higher). | Source: Eurostat, Statista Analysis
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GDP share of health care in %
GDP share of total health care spendings (public and private) in the selected region | Source: World Bank, Statista Analysis
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Access to sanitation facilities in %
Population share with access to improved sanitation facilities (flush/pour systems, ventilated improved pit (VIP) latrines, pit latrines with slab or composting toilets) in the selected region | Source: World Bank, Statista Analysis
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Alcohol consumption in l alc.
Per-capita consumption of alcohol (all types) in litres of pure alcohol in the selected region | Source: World Health Organization, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
Male smoking rate in %
Share of men in the selected region (15+ years) who smoke at least occasionally | Source: World Bank, World Health Organization, Statista Analysis
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Female smoking rate in %
Share of women in the selected region (15+ years) who smoke at least occasionally | Source: World Bank, World Health Organization, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Life expectancy in yrs.
Number of years a newborn in the selected region can expect to live if prevailing patterns of mortality were to stay the same throughout its life. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Telecommunication
Click arrow to expand
Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, August 2018
Source: Statista, August 2018, based on IMF, World Bank, UN and Eurostat
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