• Matchmaking for the search for life partners
  • Matchmaking portals and apps that use mathematical algorithms to generate matches
  • Advertising-based matchmaking portals and apps


  • Offline matchmaking services
  • Apps and portals that create matches based on users location (e.g. Spotted)
  • Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)
  • Niche dating, such as portals or apps for vegetarians
Market definition


United States

  • Revenue in the "Matchmaking" segment amounts to US$774m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 3.6 % resulting in a market volume of US$890m in 2021.
  • User penetration is at 3.7 % in 2017 and is expected to hit 3.8 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$80.04.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$774m in 2017).
Outlook Report: Matchmaking

Trends, Insights & Top Players

Home Hide

Find the proper statistic fast and easy:

Digital Market Outlook

Full access to the "Digital Economy" - only with a Corporate Account

  • Market insights and forecasts including key performance indicators
  • 81 markets, 50 countries
  • Insights into target groups and demographics

Benefit from the knowledge of our specialized experts with the Digital Market Outlook.