Casual Dating

in-scope

  • Apps and portals focused on non-committal erotic adventures
  • Infidelity-based online dating service to enter into extra-relational affairs (e.g. Ashley Madison)
  • Advertising-based casual dating portals and apps

out-of-scope

  • Niche dating, such as portals or apps for vegetarians
  • Offline dating agencies
  • Speed dating or similar events for singles
Market definition

Highlights

worldwide

  • Revenue in the "Casual Dating" segment amounts to US$1,127m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 4.9 % resulting in a market volume of US$1,365m in 2021.
  • User penetration is at 2.3 % in 2017 and is expected to hit 2.5 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$12.36.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$572m in 2017).
Outlook Report: Casual Dating

Trends, Insights & Top Players

Home Hide

Find the proper statistic fast and easy:

Digital Market Outlook

Full access to the "Digital Economy" - only with a Corporate Account

  • Market insights and forecasts including key performance indicators
  • 81 markets, 50 countries
  • Insights into target groups and demographics

Benefit from the knowledge of our specialized experts with the Digital Market Outlook.