Casual Dating


  • Apps and portals focused on non-committal erotic adventures
  • Infidelity-based online dating service to enter into extra-relational affairs (e.g. Ashley Madison)
  • Advertising-based casual dating portals and apps


  • Niche dating, such as portals or apps for vegetarians
  • Offline dating agencies
  • Speed dating or similar events for singles
Market definition


United States

  • Revenue in the "Casual Dating" segment amounts to US$572m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 4.5 % resulting in a market volume of US$682m in 2021.
  • User penetration is at 8.6 % in 2017 and is expected to hit 8.7 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$25.42.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$572m in 2017).
Outlook Report: Casual Dating

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