Online Takeaway


  • Online delivery services that only provide a platform for restaurants that run their own delivery service (e.g. Delivery Hero)
  • Meals ordered online from restaurants that deliver the order themselves through their delivery service
  • Online orders that are picked-up in store


  • Phone orders
  • Deliveries of non-processed or non-prepared food
  • Meals ordered online from partner restaurants of special delivery services (e.g. Deliveroo)
Market definition



  • Revenue in the "Online Takeaway" segment amounts to US$91,905m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 20.0 % resulting in a market volume of US$190,274m in 2021.
  • User penetration is at 12.1 % in 2017 and is expected to hit 22.5 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$193.38.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$35,732m in 2017).
Outlook Report: Online Takeaway

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