Online Takeaway

in-scope

  • Online delivery services that only provide a platform for restaurants that run their own delivery service (e.g. Delivery Hero)
  • Meals ordered online from restaurants that deliver the order themselves through their delivery service
  • Online orders that are picked-up in store

out-of-scope

  • Phone orders
  • Deliveries of non-processed or non-prepared food
  • Meals ordered online from partner restaurants of special delivery services (e.g. Deliveroo)
Market definition

Highlights

United States

  • Revenue in the "Online Takeaway" segment amounts to US$16,216m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 21.4 % resulting in a market volume of US$35,211m in 2021.
  • User penetration is at 15.5 % in 2017 and is expected to hit 31.2 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$400.75.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$35,732m in 2017).
Outlook Report: Online Takeaway

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