Life & Health

United States

(Core country: data based on in-depth analysis)

Highlights
Market definition
in-scope / out-of-scope
Reports
  • The direct premiums written in the Life & Health segment amount to US$79,978m in 2019.
  • The direct premiums written are expected to show an annual growth rate (CAGR 2019-2023) of 16.3% resulting in a market volume of US$146,090m by 2023.
  • The market's largest segment is Health insurance with a market volume of US$58,930m in 2019.
  • In the Life & Health segment segment, the number of policies sold online is expected to amount to 57.8m by 2023.
  • The average annual premium paid per policy currently amounts to US$2,192.
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The Life&Health insurance market segment relates to digital distribution of individual life, accident and health insurance. It comprises policies that are sold directly to the customer via direct online channels, such as insurance company website or an aggregator plattform. Prerequisite is that the customer has completed the entire application or enrollment process online before the policy was issued.

All financial information refers to the potential direct premiums written for policies sold online in the respective products groups. Both new policies and renewal of policies once purchased online are included in the total direct premiums written calculation. Accident and health insurance policies, sold by life insurance companies, are attributed to the health insurance market.

Policy coverage may include children and other family members of the insured. Policies sold over other direct channels, such as call center or via e-mail, are not considered and the policies sold offline by an agent of company employee to a customer after he or she has requested a quote online are not included.
in-scope
  • Personal life and health insurance policies sold directly to the customer over the internet
  • Term, whole and universal life insurance, including individual annuities
  • Individual credit life insurance policies
  • Private individual health insurance policies, including supplementary policies, e.g. dental insurance. Policy coverage may include children and other family members of the insured
out-of-scope
  • Industrial and professional life insurance
  • Group and collective life and health insurance
  • Public health scheme insurance
Direct Premiums Written (2019)
+24.7% yoy
US$79,978m
Policies in force (2019)
+16.6% yoy
36.5m

Direct Premiums Written Direct Premiums Growth

in the Life & Health market in million US$ in percent

Reading Support Direct Premiums Written in the Life & Health segment amounts to US$79,978m in 2019. Reading Support The Life & Health segment is expected to show a direct premiums growth of 22.3% in 2020.

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  • Direct Premiums Written
  • Direct Premiums Growth
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Direct Premiums Written:

The "Direct Premiums Written" box shows the forecasted value of direct premiums written for the insurance policies sold via the online direct channel in the selected market (market segment, region) for each year. The figures do not refer to the overall revenue that is generated by the insurance companies.


Direct Premiums Growth:

The "Direct Premiums Growth" box shows the year-over-year development of the direct premiums written for the policies of the selected type (market segment, region) sold online in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Policies in force Penetration Rate

in the Life & Health market in millions in percent

Reading Support In the Life & Health segment, the number of policies sold online is expected to amount to 57.8m by 2023. Reading Support User penetration in the Life & Health segment is at 11.1% in 2019.

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  • Policies in force
  • Penetration Rate
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Policies in force:

The “Policies in force” box shows the number of policies in force sold online for the selected type (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of policies in force sold online from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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av. Premium Paid per Policy

in the Life & Health market in US$

Reading Support The average premium paid per policy in the Life & Health segment amounts to US$2,192 in 2019.

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Average Transaction Value per User:

The box shows the average premium paid per policy of the selected type (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Telecommunication
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Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: Statista, based on World Bank
Average connection speed in Mbits/s
Estimated average internet connection speed in Mbits/s | Source: Statista
Smartphone penetration in %
Estimated share of the total population using a smartphone | Source: Statista
Hardware market
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Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista Consumer Market Outlook
Per-capita revenue laptops in US$
Average revenue of laptops and tablets per capita | Source: Statista Consumer Market Outlook
Per-capita volume desktop PCs in units
Average per capita sales of Desktop-PCs in units | Source: Statista Consumer Market Outlook
Per-capita revenue desktop PCs in US$
Average revenue of Desktop-PCs per capita | Source: Statista Consumer Market Outlook
Per-capita volume mobile phones in units
Average per capita sales of mobile phones in units | Source: Statista Consumer Market Outlook
Per-capita revenue mobile phones in US$
Average revenue of mobile phones per capita | Source: Statista Consumer Market Outlook
Households in m
Total number of households in the selected region | Source: Statista
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF WEOD
Internet penetration in %
Estimated share of the total population in the selected region using the internet | Source: Statista, based on ITU and national statistical offices
Source: Statista, June 2019
Source: Statista, June 2019, based on IMF, World Bank, UN and Eurostat