Market directory
Market Life & Health
Region United States
Highlights
Market definition
in-scope / out-of-scope
Reports
  • The direct premiums written in the Life & Health segment amount to US$79,996m in 2019.
  • The direct premiums written are expected to show an annual growth rate (CAGR 2019-2022) of 17.8% resulting in a market volume of US$130,886m by 2022.
  • The market's largest segment is Health insurance with a market volume of US$58,765m in 2019.
  • In the Life & Health segment segment, the number of policies sold online is expected to amount to 52.8m by 2022.
  • The average annual premium paid per policy currently amounts to US$2,192.
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The Life&Health insurance market segment relates to digital distribution of individual life, accident and health insurance. It comprises policies that are sold directly to the customer via direct online channels, such as insurance company website or an aggregator plattform. Prerequisite is that the customer has completed the entire application or enrollment process online before the policy was issued.

All financial information refers to the potential direct premiums written for policies sold online in the respective products groups. Both new policies and renewal of policies once purchased online are included in the total direct premiums written calculation. Accident and health insurance policies, sold by life insurance companies, are attributed to the health insurance market.

Policy coverage may include children and other family members of the insured. Policies sold over other direct channels, such as call center or via e-mail, are not considered and the policies sold offline by an agent of company employee to a customer after he or she has requested a quote online are not included.
in-scope
  • Personal life and health insurance policies sold directly to the customer over the internet
  • Term, whole and universal life insurance, including individual annuities
  • Individual credit life insurance policies
  • Private individual health insurance policies, including supplementary policies, e.g. dental insurance. Policy coverage may include children and other family members of the insured
out-of-scope
  • Industrial and professional life insurance
  • Group and collective life and health insurance
  • Public health scheme insurance
Direct Premiums Written (2019)
+22.0% yoy
US$79,996m
Policies in force (2019)
+15.3% yoy
36.5m

Direct Premiums Written Direct Premiums Growth

in the Life & Health market in million US$ in percent

Reading Support Direct Premiums Written in the Life & Health segment amounts to US$79,996m in 2019. Reading Support The Life & Health segment is expected to show a direct premiums growth of 19.7% in 2020.

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  • Direct Premiums Written
  • Direct Premiums Growth
Info

Direct Premiums Written:

The "Direct Premiums Written" box shows the forecasted value of direct premiums written for the insurance policies sold via the online direct channel in the selected market (market segment, region) for each year. The figures do not refer to the overall revenue that is generated by the insurance companies.


Direct Premiums Growth:

The "Direct Premiums Growth" box shows the year-over-year development of the direct premiums written for the policies of the selected type (market segment, region) sold online in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Policies in force Penetration Rate

in the Life & Health market in millions in percent

Reading Support In the Life & Health segment, the number of policies sold online is expected to amount to 52.8m by 2022. Reading Support User penetration in the Life & Health segment is at 11.1% in 2019.

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  • Policies in force
  • Penetration Rate
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Policies in force:

The “Policies in force” box shows the number of policies in force sold online for the selected type (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of policies in force sold online from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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av. Premium Paid per Policy

in the Life & Health market in US$

Reading Support The average premium paid per policy in the Life & Health segment amounts to US$2,192 in 2019.

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Average Transaction Value per User:

The box shows the average premium paid per policy of the selected type (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Internet penetration in %
Percentage of individuals in the selected region using the internet | Source: Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Newly registered companies
Number of newly established and registered companies (within the past 12 months) in the selected region. | Source: OECD, Eurostat, Statista
xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx xxx,xxx
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nation's medium variant of World Population Prospects | Source: UN
xx.x xx.x xx.x xx.x xx.x xxx.x xxx.x
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx xx,xxx xx,xxx
Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx x,xxx x,xxx
Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Telecommunication
Click arrow to expand
Average connection speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis | Source: Statista
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Hardware market
Click arrow to expand
Per-capita volume mobile phones in units
Average per capita sales of mobile phones in units | Source: Statista
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Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista
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Per-capita volume desktop PCs in units
Average per capita sales of Desktop-PCs in units. | Source: Statista
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Per-capita revenue mobile phones in US$
Average revenue of mobile phones per capita | Source: Statista
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Per-capita revenue laptops in US$
Average revenue of laptops and tablets per capita. | Source: Statista
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Per-capita revenue desktop PCs in US$
Average revenue of Desktop-PCs per capita. | Source: Statista
xx.x xx.x x.x x.x x.x x.x x.x
Finance
Click arrow to expand
Online banking penetration in %
Percentage of individuals (total population over 16 years) using online-banking services at least once a year (e.g. bank transfers, account information). | Source: Eurostat, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Debit card penetration in %
Percentage of individuals (total population over 16 years) who own at least one debit card. | Source: World Bank, Statista
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, December 2018
Source: Statista, December 2018, based on IMF, World Bank, UN and Eurostat
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