Home & Laundry Care - Australia

Australia

The revenue generated in the Home & Laundry Care market in Australia is estimated to be US$1.95bn in 2024.
It is projected to experience an annual growth rate of 2.83% (CAGR 2024-2028).
The largest segment in this market is Laundry Care, with a market volume of US$1.04bn in 2024.
In comparison to the global market, in the United States generates the highest revenue, reaching US$32,280m in 2024.
When considering the total population, the per person revenue in Australia is approximately US$73.03 in 2024.
Furthermore, online sales are expected to contribute 9.6% of the total revenue in the Home & Laundry Care market by 2024.
In Australia, the demand for eco-friendly home and laundry care products is on the rise, driven by a growing awareness of sustainable living practices.

Key regions: Worldwide, United States, Philippines, Canada, India

Market

Region

Region comparison

Currency

Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.

Methodology

The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.