SecurityBeta

United States

Highlights
Market definition
in-scope / out-of-scope
Reports
  • Revenue in the Security market amounts to US$9,679m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 3.3%, resulting in a market volume of US$11,042m by 2023.
  • In global comparison, most revenue is generated in the United States (US$9,679m in 2019).
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The Security subsegment covers all software solutions aiming to secure and protect individual computing devices, networks or any other computing-enabled device. Typical tasks include management of access, data protection and security against viruses, intrusions and any other system-level security risks. It reflects two major software delivery methods: local installation and cloud service. Further it contains software sold via traditional transactional licenses or subscription-based services (most often to be relevant for cloud services).

The category Antivirus focuses on securing and protecting individual computing devices such as Laptops and Desktop PCs and other computing-enabled devices. It excludes any software to secure networks or cloud based applications.
Examples: McAfee, Trend Micro, AVG, Kaspersky.

The category of Other security software comprises security software that is not included in the antivirus or security software segment, e.g. child safety locks or software to secure networks.
in-scope
  • Virus protection
  • Protection against hackers
  • Data protection and privacy
  • Access management
  • Local installation and cloud services
out-of-scope
  • Free software solutions
Revenue (2019)
+3.6% yoy
US$9,679m
Global Revenue Ranking (2019)
#1
United States
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Revenue Global Comparison Key Market Indicators

Revenue Revenue Growth

in the Security market in million US$ in percent

Reading Support Revenue in the Security market amounts to US$9,679m in 2019. Reading Support The Security market is expected to show a revenue growth of 4.9% in 2020.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here. ×

Global Comparison - Revenue

in the Security market in million US$

Reading Support With a market volume of US$9,679m in 2019, most revenue is generated in the United States.

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Top 5
United States
United Kingdom
Germany
France
Canada
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here. ×
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2012201320142015201620172018201920202021 CAGR
(2012-2021)
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: Statista, based on UN DESA and national statistical offices
Business cycle
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Consumer confidence
The indicator shows as a result of surveys the difference between positive and negative answers of consumers regarding their economic situation and plans for major purchases in the form of an index that has the long term trend (=100) as its basis. | Source: Statista, based on OECD
Business confidence
The indicator shows as a result of surveys the assessment of businesses regarding their current and future production, orders and stocks in the form of an index that has the long term trend (=100) as its basis. | Source: Statista, based on OECD
Unemployment rate in %
The indicator shows the share of unemployed people in the selected region, defined as persons without work that seek employment, as a percentage of the total labor force. The data is based on national estimates. The definitions of labor force and unemployment differ by country. | Source: Statista, based on IMF WEOD
Price level (U.S.=100)
Estimated price level index for all goods and services for individual private consumption (U.S.=100). Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation data (GDP deflator). The indicator is valued at the current exchange rate of the respective year versus the US$. Numbers above 100 signal that prices are on average higher in this region than in the U.S., numbers below would mean prices in this region are on average lower than in the U.S.. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices
Household
Estimated price level index for furnishings, household equipment and routine maintenance of the house (U.S.=100). Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation data (GDP deflator). The indicator is valued at the current exchange rate of the respective year versus the US$. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices
Communication
Estimated price level index for communication (U.S.=100). Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation data (GDP deflator). The indicator is valued at the current exchange rate of the respective year versus the US$. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices
Price of a Big Mac in US$
The price of a Big Mac at McDonald's has been introduced by the Economist in 1986 as an illustrative example to compare price levels between countries. The prices have been converted from Local Currency Units (LCU) using the average exchange rate of 2017. | Source: Statista, based on Economist
Tax rates
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Corporate tax rate in %
Displayed is the typical rate for corporate income. Due to local taxes, the overall tax rate may vary within the country. | Source: Statista, based on KPMG
Personal income tax rate in %
Displayed is the top marginal tax rate. Due to local taxes, the overall tax rate may vary within the country. | Source: Statista, based on KPMG
Telecommunication
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Telephone subscriptions per 100 capita
Fixed-telephone subscriptions refers to the sum of active number of analogue fixed telephone lines, voice-over-IP (VoIP) subscriptions, fixed wireless local loop (WLL) subscriptions, ISDN voice-channel equivalents and fixed public payphones | Source: Statista, based on World Bank, ITU
Mobile subscriptions per 100 capita
Includes subscriptions to a public mobile telephone service that provide access to the PSTN using cellular technology. | Source: Statista, based on ITU
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: Statista, based on World Bank
Average connection speed in Mbits/s
Estimated average internet connection speed in Mbits/s | Source: Statista
Smartphone penetration in %
Estimated share of the total population using a smartphone | Source: Statista
Hardware market
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Tablet penetration in %
Percentage of individuals from the total population using a tablet | Source: Statista
International trade
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Trade (% of GDP) in %
Sum of exports and imports of goods and services in relation to total gross domestic product (GDP) | Source: Statista, based on World Bank, OECD
Current account balance (% of GDP) in %
The current account balance is the sum of net exports of goods and services, net primary income, and net secondary income. Here it is shown as a percentage of total gross domestic product (GDP). | Source: Statista, based on World Bank, IMF, OECD
Terms of trade
Net barter terms of trade are calculated as the percentage ratio of the export unit value to the import unit value, measured relative to the base year 2000. This index measures how many goods and services a country had to export to finance its imports. An increase would mean that the country benefited from improved terms of trade that allow it to purchase more import goods for the same amount of exports. Likewise, a decline would indicate a deterioration of terms of trade that would put pressure on the country to export more goods to sustain the level of imports. Terms of trade are especially important for developing and emerging countries that are dependent on commodity exports whose value swings with the world market for these goods. | Source: Statista, based on World Bank
Container port traffic in m TEU
Sum of on- and offloading of containers (TEU: 20 foot equivalent units) to marine vessels in the selected region | Source: Statista, based on UNCTAD, World Bank
Tariff rate in %
Simple mean of applied tariff rates for all products in the selected region | Source: Statista, based on World Bank
Households in m
Total number of households in the selected region | Source: Statista
Urban population share in %
Estimated share of the total population in the selected region living in urban areas | Source: Statista, based on UN DESA and national statistical offices
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF WEOD
GDP (constant prices) in US$
Gross domestic product (adjusted for inflation, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF WEOD
Human development index (HDI)
The Human Development Index (HDI) is a composite index of life expectancy, education and per capita income. Countries with a score of 0.8 and aboave are deemed to have achieved a very high degree human development, 0.7 to 0.799 signals a high, 0.55 to 0.699 a medium and everything below a low degree of human development. | Source: Statista, based on UN
Per-capita power consumption in kWh
Electric power consumption in kWh per capita | Source: Statista, based on World Bank
Internet penetration in %
Estimated share of the total population in the selected region using the internet | Source: Statista, based on ITU and national statistical offices
Mobile internet penetration in %
Estimated share of the total population using the internet via a mobile broadband connection | Source: Statista
Source: Statista, November 2019
Source: Statista, November 2019, based on IMF, World Bank, UN and Eurostat

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