Market Insights Consumer Beauty & Personal Care

Fragrances - Japan

Japan

In 2024, the Fragrances market in Japan is projected to generate revenue amounting to US$0.63bn.
This market segment is expected to grow at an annual rate of 2.30% (CAGR 2024-2028).
When compared to other countries worldwide, in the United States leads in terms of revenue, with a total of US$8,862m in 2024.
Looking at the per capita figures, each person in Japan is estimated to generate US$5.15 in fragrance revenue in 2024.
Additionally, by the same year, 74% of sales in the Fragrances market will be attributed to Luxury.
The fragrance market in Japan is experiencing a surge in demand for traditional and natural scents inspired by the country's rich cultural heritage.

Key regions: South Korea, Worldwide, United Kingdom, Malaysia, United Arab Emirates

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Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.