Market Insights Consumer Tissue & Hygiene Paper

Incontinence - Worldwide

Worldwide

The Incontinence market worldwide is projected to generate a revenue of US$17.01bn in 2024.
According to market forecasts, the segment is anticipated to grow at an annual rate of 4.14% (CAGR 2024-2028).
When compared globally, in the United States leads in revenue generation, with US$4,331m expected in 2024.
In terms of per capita figures, the revenue per person in 2024 is estimated to be US$2.19.
By 2028, the volume in the Incontinence market is predicted to reach 2.1bn kg.
Additionally, a volume growth of 2.3% is expected in 2025.
The average volume per person in the Incontinence market is projected to be 2.2kg in 2024.
The demand for incontinence products in the United States has seen a steady increase due to the aging population.

Key regions: Europe, India, Australia, Worldwide, Indonesia

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Analyst Opinion

The incontinence products market is a growing industry, driven by the increasing aging population and the rising prevalence of incontinence. Despite this growth, the market is facing several challenges, including cost, stigma, and limited access to care.

The cost of incontinence products can be a barrier for many individuals, as the products are often not covered by insurance and can be expensive. This has led to a growing demand for more affordable and accessible options, as well as for government-funded programs to provide support to those in need. The stigma surrounding incontinence remains a major challenge for the market, as many individuals are reluctant to discuss their needs and seek treatment. This can lead to a delay in treatment and increased difficulty managing incontinence.

Limited access to care, particularly in rural or underserved communities, can also be a challenge for the incontinence products market. This can lead to a lack of access to appropriate products and services, and can further exacerbate the issue of stigma surrounding incontinence. Despite these challenges, the incontinence products market is expected to continue to grow, driven by the increasing aging population and the growing demand for products that provide comfort and convenience.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.