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The Advertising & Media Outlook (AMO) combines data from a wide range of sources to provide a consistent and comparable model for key markets of the advertising & media industry. Most of the data comes from company reports and consumer surveys or are esimates prepared by analysts. The biggest problem in this context is the scarcity of consistent, comparable, and recent data points. Therefore, Statista aims at delivering market analyses that stem from numerous sources, apply knowledge of various methodologies, and implement modern data analysis techniques.
All data is reviewed, standardized and factored into the market models, or used as a reference for external validation. Mathematical models are used to transform and standardize information and enrich the data with additional insights.
For the Statista Advertising & Media Outlook, our team of experienced analysts and market researchers combines different sources, methodologies, and survey periods and delivers coherent trend analyses and forecasts regarding the most relevant topics of the advertising and media world.
In addition, we conduct our own surveys to show the latest trends and consumer behavior regarding a specific topic, always producing fact-based, representative, and consistent results that follow our ambition of giving you immediate access to the most reliable statistics available in the market.
We combine the benefits of extensive data research and trend analyses:
Our forecasts are based on four types of relevant industry data:
Continuous market monitoring allows us to detect and consider relevant changes along the value chain of digital markets:
Updates for each market are provided once a year. In some cases, the data for individual markets is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes have occured within the market which have impact on the projected development).
A time stamp at the bottom of each diagram shows the latest available update. Update cycles vary from market to market in terms of data availability.
Most of the Advertising & Media Outlook data was modeled before the outbreak of COVID-19. A forecast adjusted to these global events will be published in Q2 2020.
Our market estimates are based on comprehensive secondary research, key player analyses, mathematical modeling, and market expert knowledge. Analyzing the market structure and the generation of monetary value is the key to anticipating new trends and to deriving realistic estimates.
The quantity and diversity of data gathered by Statista make it possible for us to provide a holistic view of the market. This includes assessing relevant infrastructures, consumer behaviors and relevant social trends, and/or the economic development. These data points include statistical macro data on a country level, insights from our own market research surveys, continuous monitoring of the competitor landscape, as well as third-party studies and analyses.