Advertising & Media Outlook
Understand the wide-ranging advertising and media world and identify its future potential
The Advertising & Media Outlook (AMO) combines data from a wide range of sources to provide a consistent and comparable model for key markets of the advertising & media industry. Most of the data comes from company reports and consumer surveys or are esimates prepared by analysts. The biggest problem in this context is the scarcity of consistent, comparable, and recent data points. Therefore, Statista aims at delivering market analyses that stem from numerous sources, apply knowledge of various methodologies, and implement modern data analysis techniques.
All data is reviewed, standardized and factored into the market models, or used as a reference for external validation. Mathematical models are used to transform and standardize information and enrich the data with additional insights.
Statista as your primary source
For the Statista Advertising & Media Outlook, our team of experienced analysts and market researchers combines different sources, methodologies, and survey periods and delivers coherent trend analyses and forecasts regarding the most relevant topics of the advertising and media world.
In addition, we conduct our own surveys to show the latest trends and consumer behavior regarding a specific topic, always producing fact-based, representative, and consistent results that follow our ambition of giving you immediate access to the most reliable statistics available in the market.