Ad spending in the Digital Audio Advertising segment is projected to reach US$7.65bn in 2022.
Ad spending is expected to show an annual growth rate (CAGR 2022-2027) of 9.15%, resulting in a projected market volume of US$11.85bn by 2027.
With a projected market volume of US$4,175.00m in 2022, most revenue will be generated in the United States.
In the Digital Audio Advertising segment, the number of listeners is expected to amount to 1,632.9m users by 2027.
The average ad spending per user in the Digital Audio Advertising segment is projected to amount to US$6.13 in 2022.
In the Digital Audio Advertising segment, 77% of total ad spending will be generated through mobile in 2027.
The Digital Audio Advertising segment is expected to show an ad spending growth of 0.5% in the mobile segment in 2023.
Digital Audio Advertising includes all ad revenue generated through pre- and in-Stream Audio Ads that appear in music (music also includes all kinds of radio services) and podcast streaming services.
This includes ad-supported free versions of premium subscription services or services funded by advertising.
Formats can be single spots, tandem spots, or popular special advertising formats like presenting, On Air Promotions and Infomercials, directly embedded in the audio file or dynamically inserted. Banner or Video ads included only in the web player of the streaming service are not in-scope.
Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services
Banner or Video ads included only in the web player of the streaming service
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