Advertising - Russia

  • Russia
  • Ad spending in the Advertising market is projected to reach US$5.36bn in 2023.
  • The market's largest segment is TV & Video Advertising with a market volume of US$1.93bn in 2023.
  • In global comparison, most ad spending will be generated in the United States (US$401.10bn in 2023).
  • In the Advertising market, 73% of total ad spending will be generated through digital in 2027.
  • The average ad spending per capita in the TV & Video Advertising segment is projected to amount to US$13.23 in 2023.
  • In the Advertising market, 86% of the Digital Advertising revenue will be generated through programmatic advertising in 2027.
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