Social Media Advertising

  • Indonesia
  • Ad spending in the Social Media Advertising segment is projected to reach US$953m in 2021.
  • Ad spending is expected to show an annual growth rate (CAGR 2021-2025) of 13.74%, resulting in a projected market volume of US$1,595m by 2025.
  • In global comparison, most ad spending will be generated in the United States (US$56,677m in 2021).
  • In the Social Media Advertising segment, 69% of total ad spending will be generated through mobile in 2025.
  • In the Social Media Advertising segment, the number of users is expected to amount to 253.5m users by 2025.
  • The market share of Facebook Inc. amounts to an estimated 95% of the Social Media Advertising segment and the selected region in 2021.
  • In the year 2020 a share of 34.1% of users is in the high income group.
  • In the year 2020 a share of 30.8% of users is 25-34 years old.
 
 
 
 
 
 
 
 
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