Social Media Advertising

  • Worldwide
  • Ad spending in the Social Media Advertising segment is projected to reach US$229.50bn in 2022.
  • Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 11.76%, resulting in a projected market volume of US$358.00bn by 2026.
  • In global comparison, most ad spending will be generated in the United States (US$80,670.00m in 2022).
  • In the Social Media Advertising segment, 84% of total ad spending will be generated through mobile in 2026.
  • In the Social Media Advertising segment, the number of users is expected to amount to 5,756.0m users by 2026.
Please wait


Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)