• United States
  • Ad spending in the Advertising market is projected to reach US$290,169m in 2021.
  • The market's largest segment is TV & Video Advertising with a market volume of US$103,901m in 2021.
  • In global comparison, most ad spending will be generated in the United States (US$290,169m in 2021).
  • In the Advertising market, 76% of total ad spending will be generated through digital in 2025.
  • The average ad spending per capita in the TV & Video Advertising segment is projected to amount to US$312.09 in 2021.
  • The Advertising market is expected to show an ad spending growth of 0.00 in the programmatic segment in 2022.
  • In the Advertising market, 85% of the Digital Advertising revenue will be generated through programmatic advertising in 2025.
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