Cinema Concessions - United States
- United States
- In the United States, revenue in the Cinema Concessions market is projected to reach US$10.94bn in 2025.
- Revenue is expected to demonstrate an annual growth rate (CAGR 2025-2029) of 5.20%, leading to a projected market volume of US$13.40bn by 2029.
- Within the Cinema Concessions market the United States, the number of viewers is anticipated to total 257.4m users by 2029.
- User penetration is forecasted to be 64.3% in 2025, with expectations to rise to 73.4% by 2029.
- The average revenue per viewer in this market is expected to reach US$49.53.
- In a global context, the majority of revenue will be generated the United States, amounting to US$10.94bn in 2025.
- In the United States, cinema concessions are increasingly emphasizing gourmet offerings and unique experiences to enhance consumer engagement and drive audience attendance.
Key regions: Germany, Europe, United States, China, United Kingdom
Analyst Opinion
The Cinema Concessions Market in the United States has seen substantial growth, fueled by factors such as increased cinema attendance, enhanced snack variety, and the rising trend of premium movie experiences, which boost consumer spending on concessions.
Customer preferences: In the Cinema Concessions Market, consumers are increasingly gravitating towards healthier snack options and gourmet offerings, reflecting a growing awareness of dietary choices and wellness. Additionally, younger demographics, particularly millennials and Gen Z, favor unique and shareable food experiences, prompting cinemas to innovate their menus with artisanal snacks and local flavors. This shift is further influenced by social media trends, where visually appealing food presentations can enhance the overall movie experience and increase patron engagement.
Trends in the market: In the United States, the Cinema Concessions Market is experiencing a significant shift towards healthier snack options and gourmet offerings, driven by an increased consumer focus on wellness and dietary preferences. Younger audiences, particularly millennials and Gen Z, are seeking unique, shareable food experiences, encouraging cinemas to enhance their menus with artisanal snacks and local specialties. This trend is further fueled by social media, where visually appealing food presentations boost engagement and enhance the overall movie experience, prompting industry stakeholders to adapt their strategies to meet evolving consumer demands.
Local special circumstances: In the United States, the Cinema Concessions Market is shaped by diverse geographical and cultural factors, leading to distinct consumer preferences across regions. Coastal cities often embrace artisanal and gourmet snack options, reflecting a trend towards organic and locally sourced ingredients, while Midwest markets might favor traditional cinema snacks with a regional twist. Additionally, strict health regulations in urban areas push cinemas to offer healthier choices. This regional differentiation creates a dynamic market landscape, prompting cinemas to tailor their offerings to local tastes and dietary trends.
Underlying macroeconomic factors: The Cinema Concessions Market in the United States is significantly influenced by macroeconomic factors such as disposable income levels, consumer spending trends, and inflation rates. As the national economy fluctuates, changes in disposable income directly affect consumers' willingness to spend on cinema experiences and accompanying concessions. Moreover, shifts in fiscal policies, such as tax incentives for entertainment industries, can stimulate market growth. Global economic trends, including supply chain disruptions and rising commodity prices, also impact the cost and availability of concession items, prompting cinemas to adapt their offerings and pricing strategies to maintain profitability in a competitive landscape.
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Overview
- Revenue
- Analyst Opinion
- Users
- Global Comparison
- Methodology
- Key Market Indicators