Revenue in the Digital Audio segment is projected to reach US$35.23bn in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 7.81%, resulting in a projected market volume of US$47.60bn by 2026.
The largest segment is Music Streaming with a market volume of US$26.61bn in 2022.
In global comparison, most revenue will be generated in the United States (US$13,880.00m in 2022).
In the Digital Audio segment, the number of users is expected to amount to 1,561.0m users by 2026.
User penetration will be 16.4% in 2022 and is expected to hit 19.8% by 2026.
Digital Music is defined as audio content that is distributed to the end user over the internet.
This includes paid digital downloads of professionally produced single tracks, albums, and album compilations as well as subscription-based, on-demand streaming services. Music Streaming services, e.g. Spotify, Deezer or Apple Music, offer unlimited access to their content libraries for a monthly subscription fee or for free (mostly advertising supported). Music can be streamed to various connected devices. Internet radio or video streams (e.g. YouTube) are not included.
Music Downloads are defined as paid downloads of professionally produced single tracks or albums/compilations. Digital music files, e.g. in the MP3-format, can be purchased per one-time transaction and are then permanently accessible for the user. The most popular digital music download platform is Apple’s iTunes. Digital audio books are not included.
Also included are digital advertising revenues from ad-supported free versions of premium subscription services plus services funded by advertising. This includes all ad revenue generated through pre- and in-Stream Audio Ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats like presenting, On Air Promotions and Infomercials, directly embedded in the audio file or dynamically inserted.
Digital audio content that is distributed to the end user over the internet
Paid digital downloads of single tracks, albums, and/or album compilations
Subscription-based streaming services (free, ad-supported, and paid)
Digital Advertising from ad-supported free versions of premium subscription services plus services funded by advertising