Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in India has been experiencing significant growth in recent years, driven by various factors such as changing customer preferences, technological advancements, and local special circumstances. Customer preferences in the TV & Video market in India have been shifting towards digital content consumption.
With the increasing availability of high-speed internet and the proliferation of smartphones, consumers are increasingly opting for online streaming services and video-on-demand platforms. This trend is driven by the convenience and flexibility offered by these platforms, allowing users to watch their favorite TV shows and movies anytime, anywhere. Additionally, the younger generation in India, which constitutes a significant portion of the population, is more inclined towards digital content consumption, further driving the growth of the TV & Video market.
Trends in the market indicate a shift towards subscription-based models and original content production. Streaming platforms such as Netflix, Amazon Prime Video, and Disney+ Hotstar have gained popularity in India, offering a wide range of content and exclusive shows. These platforms are investing heavily in producing original Indian content to cater to the diverse preferences of the Indian audience.
This trend is expected to continue as streaming platforms compete to attract and retain subscribers in the highly competitive market. Local special circumstances in India, such as the availability of affordable smartphones and low-cost data plans, have played a significant role in the growth of the TV & Video market. The increasing penetration of smartphones, coupled with affordable data plans, has made online streaming accessible to a larger segment of the population.
This has led to a surge in the number of users consuming digital content, driving the demand for TV & Video services. Underlying macroeconomic factors, such as the growing middle-class population and rising disposable incomes, have also contributed to the development of the TV & Video market in India. As more people enter the middle-class segment, they have more discretionary income to spend on entertainment.
This has resulted in increased demand for TV & Video services, both traditional and digital. In conclusion, the TV & Video market in India is experiencing significant growth due to changing customer preferences, technological advancements, and local special circumstances. The shift towards digital content consumption, subscription-based models, and original content production, along with the availability of affordable smartphones and low-cost data plans, are driving the growth of the market.
Additionally, underlying macroeconomic factors such as the growing middle-class population and rising disposable incomes are also contributing to the development of the TV & Video market in India.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
