OTT Video - United Kingdom

  • United Kingdom
  • The projected revenue in the OTT Video market for the United Kingdom is expected to reach US$15.86bn in 2024.
  • This represents a significant growth potential for the market.
  • Furthermore, the revenue is expected to show an annual growth rate of 3.84% (CAGR 2024-2029), resulting in a projected market volume of US$19.15bn by 2029.
  • Among the various segments in the OTT Video market, the largest market is OTT Video Advertising, which is forecasted to have a market volume of US$9.62bn in 2024.
  • This indicates the significant role of advertising in the industry.
  • In terms of global comparison, in the United States is expected to generate the most revenue in the OTT Video market, reaching US$132,900.00m in 2024.
  • This highlights the dominance of the US market in the industry.
  • Looking at the number of users, the OTT Video market in the United Kingdom is projected to have approximately 103.8m users users by 2029.
  • This indicates a growing user base and potential for market expansion.
  • User penetration, which refers to the percentage of the population using OTT Video market services, is expected to be 139.9% in both 2024 and 2029.
  • This shows a stable adoption rate of the service among the population.
  • The average revenue per user (ARPU) in the OTT Video market is projected to be US$166.70 in 2024.
  • This indicates the amount of revenue generated per user and reflects the value of the services provided.
  • Within the Videostreaming (SVoD) segment and the selected region in 2024, All 4 holds a usage share of approximately 0%.
  • This highlights the significant market presence and popularity of All 4 among OTT Video market users in the United Kingdom.
  • The United Kingdom is experiencing a surge in demand for OTT video services, with a growing number of consumers opting for streaming platforms over traditional television.

Key regions: United Kingdom, Germany, South Korea, Asia, India

 
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Analyst Opinion

The OTT Video market in United Kingdom is experiencing significant growth and development.

Customer preferences:
Customers in United Kingdom have shown a strong preference for OTT Video services due to the convenience and flexibility they offer. With the increasing availability of high-speed internet and the proliferation of smart devices, consumers are increasingly turning to OTT platforms to access their favorite movies, TV shows, and other video content. The ability to stream content on-demand and across multiple devices has become a key factor driving the adoption of OTT Video services in the country. Additionally, the wide range of content available on these platforms, including original programming and exclusive deals with major studios, has further attracted consumers.

Trends in the market:
One of the key trends in the OTT Video market in United Kingdom is the rise of subscription-based models. Many OTT platforms in the country offer subscription plans that provide unlimited access to a vast library of content for a fixed monthly fee. This model has gained popularity among consumers who prefer the convenience of paying a single fee and having access to a wide range of content without any additional costs. Furthermore, the increasing number of OTT platforms entering the market has led to intense competition, resulting in a wide variety of subscription options for consumers to choose from. Another trend in the market is the increasing popularity of OTT Video services among younger demographics. Younger consumers in United Kingdom are more likely to be early adopters of new technologies and are increasingly relying on OTT platforms for their entertainment needs. This trend is driven by factors such as the affordability of OTT services compared to traditional cable or satellite TV subscriptions, as well as the ability to access content on-the-go through mobile devices.

Local special circumstances:
The OTT Video market in United Kingdom is influenced by several local special circumstances. The country has a strong tradition of television and film production, with a rich history of content creation. This has led to the availability of a wide range of high-quality content on OTT platforms, including popular British TV shows and movies. The presence of local content has played a significant role in attracting consumers to these platforms. Furthermore, the regulatory environment in United Kingdom has also shaped the development of the OTT Video market. The country has implemented regulations to ensure that OTT platforms adhere to certain standards, such as age ratings and content classification. This has helped to build consumer trust and confidence in the OTT Video market, as consumers know that the content they are accessing is regulated and meets certain quality standards.

Underlying macroeconomic factors:
The growth of the OTT Video market in United Kingdom can be attributed to several underlying macroeconomic factors. The country has a strong economy and a high level of disposable income, which enables consumers to spend on entertainment services such as OTT Video. Additionally, the increasing penetration of high-speed internet and the widespread adoption of smart devices have created a favorable environment for the growth of the OTT Video market. Overall, the OTT Video market in United Kingdom is experiencing significant growth and development, driven by customer preferences for convenience and flexibility, the rise of subscription-based models, the popularity among younger demographics, local special circumstances such as the availability of high-quality content and regulatory standards, and underlying macroeconomic factors such as a strong economy and high levels of disposable income.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Demographics
  • Media Usage
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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