OTT Video

  • United States
  • Revenue in the OTT Video segment is projected to reach US$76,394m in 2021.
  • Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 10.49%, resulting in a projected market volume of US$113,870m by 2025.
  • The largest segment is OTT Video Advertising with a market volume of US$40,315m in 2021.
  • In global comparison, most revenue will be generated in the United States (US$76,394m in 2021).
  • In the OTT Video segment, the number of users is expected to amount to 300.0m users by 2025.
  • User penetration will be 83.7% in 2021 and is expected to hit 88.1% by 2025.
  • The average revenue per user (ARPU) in the OTT Video segment is projected to amount to US$274.32 in 2021.
  • The usage share of Netflix amounts to an estimated 30% of the Videostreaming (SVoD) segment and the selected region in 2020.
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