OTT Video

  • Worldwide
  • Revenue in the OTT Video segment is projected to reach US$281.70bn in 2022.
  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 11.01%, resulting in a projected market volume of US$427.80bn by 2026.
  • The largest segment is OTT Video Advertising with a market volume of US$183.00bn in 2022.
  • In global comparison, most revenue will be generated in the United States (US$121,800.00m in 2022).
  • In the OTT Video segment, the number of users is expected to amount to 3,930.3m users by 2026.
  • User penetration will be 43.1% in 2022 and is expected to hit 49.9% by 2026.
  • The average revenue per user (ARPU) in the OTT Video segment is projected to amount to US$85.85 in 2022.
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