OTT Video - Worldwide

  • Worldwide
  • Revenue in the OTT Video segment is projected to reach US$316.10bn in 2023.
  • Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 10.01%, resulting in a projected market volume of US$462.90bn by 2027.
  • The largest segment is OTT Video Advertising with a market volume of US$205.10bn in 2023.
  • In global comparison, most revenue will be generated in the United States (US$137,800.00m in 2023).
  • In the OTT Video segment, the number of users is expected to amount to 4.22bn users by 2027.
  • User penetration will be 45.7% in 2023 and is expected to hit 53.0% by 2027.
  • The average revenue per user (ARPU) in the OTT Video segment is projected to amount to US$90.14 in 2023.
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