Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Poland has experienced significant growth in recent years, driven by changing customer preferences and the increasing availability of digital content. Customer preferences in the TV & Video market in Poland have shifted towards on-demand and streaming services, as consumers seek greater flexibility and convenience in their viewing habits.
This trend is in line with the global market, where streaming services have gained popularity due to their extensive content libraries and the ability to watch shows and movies on multiple devices. In Poland, the rise of streaming platforms has been fueled by the increasing penetration of high-speed internet and the growing popularity of smartphones and tablets. In addition to on-demand services, Polish consumers also show a preference for local content.
Polish TV shows and movies have gained a strong following both domestically and internationally, and streaming platforms have responded by increasing their offering of Polish-language content. This trend is driven by the desire to preserve and promote Polish culture, as well as the growing recognition of Polish talent in the global entertainment industry. The TV & Video market in Poland is also influenced by local special circumstances.
One such circumstance is the dominance of public broadcasters, which continue to hold a significant share of the market. Public broadcasters in Poland have a strong presence and are trusted sources of news and entertainment for many Polish viewers. This has created a unique dynamic in the market, with public broadcasters competing with private channels and streaming services for viewership and advertising revenue.
Underlying macroeconomic factors have also played a role in the development of the TV & Video market in Poland. The country's strong economy and rising disposable incomes have contributed to increased consumer spending on entertainment, including TV and video content. Additionally, the government has implemented policies to support the growth of the creative industries, including the TV and film sectors.
This has led to increased investment in local productions and the development of new talent, further fueling the growth of the market. In conclusion, the TV & Video market in Poland is experiencing growth due to changing customer preferences towards on-demand and streaming services, a preference for local content, the dominance of public broadcasters, and underlying macroeconomic factors such as a strong economy and government support for the creative industries. These trends and circumstances are shaping the market and driving its development in Poland.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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