Traditional TV & Home Video - Germany
- Germany
- Revenue in the Traditional TV & Home Video market in Germany is projected to reach US$16.20bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 0.00%, resulting in a projected market volume of US$16.20bn by 2029.
- The average revenue per user (ARPU) in Germany is expected to amount to US$256.50.
- In global comparison, most revenue will be generated the United States, which is projected to reach US$143.50bn in 2025.
- The number of TV Viewers in Germany is expected to amount to 63.7m users by 2029.
- User penetration in the Traditional TV & Home Video market in Germany is expected to be at 75.9% in 2025.
- The average revenue per TV user (ARPU) in the Traditional TV & Home Video market in Germany is projected to amount to US$256.50 in 2025.
- In Germany, the traditional TV and home video market is experiencing a gradual shift towards streaming services, prompting broadcasters to innovate their content delivery strategies.
Key regions: Asia, United Kingdom, China, Germany, Japan
Analyst Opinion
The Traditional TV & Home Video Market in Germany has been experiencing mild growth, influenced by factors such as evolving viewer preferences, the ongoing shift towards digital platforms, and the balancing act of traditional advertising revenues amid rising competition.
Customer preferences: Consumers in Germany are shifting towards on-demand viewing experiences, favoring streaming services over traditional television. This trend reflects changing lifestyles, with younger demographics prioritizing flexibility and personalized content consumption. Additionally, cultural influences, such as a growing appreciation for international programming and diverse storytelling, are reshaping content preferences. As families seek quality time together, there is a renewed interest in home video collections, particularly classic films and series, blending nostalgia with modern viewing habits.
Trends in the market: In Germany, the Traditional TV & Home Video Market is experiencing a notable shift, with viewers increasingly gravitating towards streaming services and on-demand content. This trend is driven by a younger audience that values flexibility and personalized viewing experiences, leading to a decline in traditional TV viewership. Furthermore, there is a resurgence in interest in home video collections, as families seek to enjoy classic films and series together, blending nostalgia with contemporary viewing habits. This evolving landscape challenges traditional broadcasters and home video distributors to innovate and adapt their offerings to meet changing consumer preferences.
Local special circumstances: In Germany, the Traditional TV & Home Video Market is influenced by a strong cultural emphasis on quality content, with audiences favoring local productions and international cinema. The regulatory landscape, including stringent broadcasting laws that prioritize public service broadcasters, shapes viewer expectations for diverse programming. Additionally, Germany's rich history of film and television fosters a unique nostalgia for classic titles, encouraging families to invest in home video collections. This combination of cultural appreciation and regulatory factors drives a distinct market dynamic, compelling providers to innovate and offer tailored content that resonates with local viewers.
Underlying macroeconomic factors: The Traditional TV & Home Video Market in Germany is shaped by macroeconomic factors such as economic stability, consumer spending trends, and shifts in media consumption. A robust national economy fosters higher disposable incomes, allowing families to invest in quality home video products and subscription services. Additionally, global economic trends, such as the rise of streaming services, challenge traditional models, prompting local providers to adapt and innovate. Fiscal policies that support cultural industries enhance the production of local content, while demographic shifts, including an aging population, influence content preferences, driving demand for nostalgic programming and classic films.
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Overview
- Revenue
- Analyst Opinion
- Users
- Media Usage
- Global Comparison
- Methodology
- Key Market Indicators