Metaverse - Vietnam

  • Vietnam
  • The value in the Metaverse market is expected to reach US$245.0m in 2024.
  • This projected value demonstrates the growing significance of the Metaverse market, including in Vietnam.
  • Furthermore, it is projected to experience a steady annual growth rate (CAGR 2024-2030) of 41.14%.
  • As a result, the market volume is estimated to reach US$1,937.0m by 2030.
  • In 2024, in the United States is forecasted to generate a substantial market volume of US$23.0bn .
  • This indicates the dominant position of the United States within the Metaverse market.
  • Vietnam's presence in this market segment is also noteworthy.
  • Looking ahead, the number of users in the Metaverse market is expected to reach 37.9m users by 2030.
  • This signifies a significant increase in user adoption and engagement.
  • In 2024, the user penetration rate is projected to be 12.3%, and by 2030, it is expected to rise to 36.9%.
  • This indicates a growing interest and involvement in the Metaverse market among individuals in Vietnam and globally.
  • The average value per user, also known as the Average Revenue Per User (ARPU), is expected to reach US$20.1 .
  • This metric highlights the economic potential and value that each user brings to the Metaverse market.
  • Vietnam is experiencing a surge in Metaverse adoption, with its tech-savvy population embracing virtual reality platforms for socializing, gaming, and e-commerce.
Region comparison

Analyst Opinion

The Metaverse market in Vietnam is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Vietnam are shifting towards digital experiences and virtual interactions.

With the increasing popularity of social media platforms and online gaming, Vietnamese consumers are becoming more comfortable with virtual environments. They are seeking immersive and interactive experiences that allow them to connect with others and explore virtual worlds. This preference for digital experiences is fueling the demand for Metaverse platforms and technologies in Vietnam.

Trends in the Metaverse market in Vietnam are closely aligned with global trends. The adoption of virtual reality (VR) and augmented reality (AR) technologies is on the rise, creating new opportunities for Metaverse platforms. Virtual events and conferences are becoming more common, allowing people to participate from the comfort of their own homes.

E-commerce platforms are also exploring the potential of the Metaverse, enabling customers to virtually try on products before making a purchase. These trends indicate a growing interest in the Metaverse and its potential applications in various industries. Local special circumstances in Vietnam are contributing to the development of the Metaverse market.

The country has a young and tech-savvy population, with a high level of internet penetration and smartphone usage. This tech-savvy population is eager to embrace new technologies and experiences, making Vietnam an ideal market for Metaverse platforms. Additionally, the government is actively supporting the development of the digital economy, including initiatives to promote innovation and entrepreneurship.

This supportive environment is encouraging the growth of the Metaverse market in Vietnam. Underlying macroeconomic factors are also driving the development of the Metaverse market in Vietnam. The country has experienced rapid economic growth in recent years, leading to an increase in disposable income and consumer spending.

As a result, Vietnamese consumers have more resources to invest in digital experiences and technologies. Furthermore, the COVID-19 pandemic has accelerated the digital transformation in Vietnam, as people turned to online platforms for work, entertainment, and socializing. This increased reliance on digital technologies has created a favorable environment for the Metaverse market to thrive.

In conclusion, the Metaverse market in Vietnam is growing and evolving, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Vietnamese consumers are increasingly seeking digital experiences and virtual interactions, leading to a rising demand for Metaverse platforms. The adoption of VR and AR technologies, virtual events, and e-commerce applications are key trends in the market.

The young and tech-savvy population, supportive government initiatives, rapid economic growth, and the impact of the COVID-19 pandemic are all contributing to the development of the Metaverse market in Vietnam.


Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.


  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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